Today, over 30% of German and Austrian companies already send email newsletters to acquire new customers and retain existing ones. Many companies have come to appreciate the cost efficiency and excellent measurability of e-mail messages and have helped this online marketing channel to really take off.
With 1Tool you can send personalized newsletters, press releases or product news to your recipients. You can send personalized e-mail newsletters with 1Tool in just a few minutes and without any programming knowledge. Of course, 1Tool supports comprehensive success monitoring to measure your e-mail campaigns.
We have summarized for you the most important reasons for the boom in email marketing and the advantages of 1Tool as intelligent email newsletter software:
E-mail newsletters only cause low costs
Compared to traditional advertising letters, e-mail newsletters do not incur any printing, paper or postage costs. With e-mail marketing, there are only minimal costs for software and provider fees. The creative services for the design of e-mail marketing templates and copywriting of mailings are of course similar. In contrast, the postage costs for “digital advertising letters” are only a fraction of the cost of paper mailings.
Precise controlling by means of newsletter reports
Unlike advertising letters, e-mail newsletters can be used to measure which messages are read and which are not. 1Tool enables you to record which content in which mailing had the highest click rate and which product is proving to be a slow seller.
Fast creation of newsletters possible
With the help of 1Tool, you can create and send personalized e-mail newsletters at short notice. Just a few seconds or minutes after sending, the e-mail newsletter is in the e-mail boxes of your customers, partners and employees.
More and more customers prefer e-mails
Almost every household in Austria and Germany has a computer with Internet access. And more and more customers would rather receive e-mail offers than normal advertisements. Customers can call up additional information on interesting articles at the click of a mouse and then buy the desired product or service directly online.
Customer segments can be targeted
1Tool enables you to select the right customer segments via the integrated customer database and send personalized e-mail newsletters to these customer groups. You can start targeted queries using all your customers’ data and send your e-mail newsletters in a targeted manner.
If your company wants to launch successful email campaigns, 1Tool is the ideal solution. Get in touch with us today!
