1Tool is a professional e-mail newsletter software solution. We have summarized the most important tips for you on how you can intensify your customer relationships with the help of e-mail newsletters.
As CRM software with e-mail newsletter functions, 1Tool naturally offers you every opportunity to intensify your customer relationships:
1. the content of the newsletter is what counts!
Without relevant content, email marketing has no chance of success. Keep your e-mail newsletter texts interesting, individual and personal! Offer your customers, partners and employees real added value through the content of the newsletter! Try using terms such as “free”, “gratis”, “Viagra”, “€€€”, “Free”, “£££”, “Save” or “Discount”. This should reduce the likelihood of your email newsletter being flagged as SPAM!
2. personalize your e-mail newsletter!
The power of personalization in email newsletters is unbeatable! Only if you address your recipients directly will you really get in touch with them. Strong segmentation is also worthwhile for e-mail campaigns! Don’t send all e-mails to all your customers, but think carefully beforehand about which information is of interest to which customer groups!
3. choose the right shipping time!
The email inbox is very often full on Mondays. In addition, company meetings often take place on Mondays. Friday at the end of the week is also not the best time for your e-mail messages. Many customers are already thinking about the weekend and don’t take enough time to read your exciting e-mail newsletter. In our experience, your e-mail newsletters are most likely to be read on Wednesday or Thursday between 2.00 and 3.00 pm.
Of course, we will be happy to advise you on the creation of your e-mail newsletter! Contact us today!
