CRM software has become an integral part of many companies these days. And yet the full potential of such a system is not always exploited. The use of CRM software in companies is often limited to the marketing, sales and customer service departments. However, many modern softwares, such as 1Tool, include many other smart functions so that other areas of a company can also benefit from the digitalization of their activities.
So let’s take a look together at the question of what benefits CRM software brings to the various departments.
Marketing, sales & customer service
Let’s start with the classic areas. Marketing, sales and customer service are all in direct contact with customers – the use of CRM software is therefore indispensable if you as a company want to interact with customers in a more targeted manner and achieve better support and stronger customer loyalty.
In marketing, your employees use CRM software for simple customer selection. Intelligent filter functions help you to address the right target group and provide them with suitable content. Whether via newsletter or SMS message, CRM software such as 1Tool bundles all your customers’ information in one central location and enables target group-specific mailings, for example based on services already purchased, events attended and much more. In addition, the success of your campaigns can be measured at the touch of a button – click figures, opening rates, bounce rates etc. are automatically evaluated and are available at the touch of a button.
In sales, CRM software makes it easier to manage and support customers and leads. This ranges from the planning and follow-up of appointments to needs-based quotations. In addition, forecasts and other reports provide an all-round overview of sales figures, promising industries and customer segments, sales targets of individual sales employees and evaluations of the most successful products and services.
Thanks to the use of CRM software, customer service employees can respond to inquiries more quickly. The entire customer history is available at the touch of a button – so needs can be identified more quickly, you know which services have already been provided for the customer, who the responsible project manager is and much more. This saves a lot of time when solving a problem and the customer is also much happier if they don’t have to explain their situation every time.
Management
Thanks to CRM software, management can maintain a complete overview of the company. The results of individual departments can be evaluated at the touch of a button – from sales figures to the progress of individual tasks. 1Tool also provides you with a flexible system that allows you to customize your own dashboards. This means that you only see the data and key figures that are relevant to you when you access the system. This allows you to monitor the achievement of corporate goals and easily identify opportunities and risks. And 1Tool inspires with so many more functions: Announcements that appear in the system for every employee at the touch of a button, an authorization system that makes it easy to control employee access and roles, and much more.
HR management
HR employees use CRM software to manage the data of existing employees as well as the CVs and qualifications of applicants. If new employees are needed, suitable candidates for the advertised position can be found in seconds using 1Tool’s filter system. CRM software also makes it easy to monitor working hours, overtime and open vacation days. This makes all HR work more efficient and creates more trust and a stronger business relationship with employees.
IT
The IT department gains more time for other important activities when using low-code or no-code software. This means that system settings can easily be made by any employee without any technical background. Colleagues from other departments are no longer dependent on the IT department when it comes to creating new fields or making certain changes. In addition, the effort involved in the implementation itself is also significantly lower – customers, suppliers, partners etc. can be imported into the system in a matter of seconds via an Excel list.
Purchasing
In purchasing, CRM software can be used to manage the contact details of all suppliers and cooperation partners, as well as to easily compare offers from multiple providers. Appointments can also be planned at the touch of a button and seamlessly documented directly on site. This includes increasing efficiency and optimizing supply chains.
We are certain: 1Tool will also take your business to the next level!
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