With 1Tool you can send newsletters quickly and easily. To ensure that your customers enjoy reading the newsletter, you should consider the following tips:
1) Retain newsletter structure
Before you send out your first newsletter, think about a clear structure: for example, “Current projects”, “Completed projects”, “Team” and “Dates”. You should maintain this structure in all your newsletters so that your readers can find their way around.
2) Optimal subject line
Avoid boring subject lines. The subject line should appeal to the recipient and be simply worded. Just think about how you would act yourself: Which subject line would encourage you personally to read the newsletter? Avoid using special characters and write no more than 40 to 50 characters in the subject line. Use positive words such as “benefit” or “save”.
3) Test different e-mail clients
Before you send the newsletter to all your recipients, use the test function in 1Tool and send the newsletter to your own address or to email accounts on GMX, Gmail, Yahoo etc.. This allows you to check whether the newsletter is displayed correctly by all clients. You also have the option of publishing the newsletter in advance on your website and displaying the message “If this newsletter is not displayed correctly, please click here” in the newsletter. Contact our team, we will be happy to help you.
4) Short and sweet
You don’t feel like reading long texts in a newsletter yourself, do you? Then don’t bore your newsletter recipients with it. Write short texts and link to further information on your website, your blog or your Facebook page.
5) Thinking outside the box
It doesn’t always have to be information about your own company that you focus on in your newsletter. Why not report on industry news such as inventions, research results or surveys or publish interesting videos?
6) Responding to customers
Have several customers recently contacted you with questions or problems? Then make this question the content of your newsletter! This could be, for example, operating instructions for a product or information about your opening hours.
7) Read other newsletters
Even if you are groaning under the daily flood of e-mails: don’t miss out on reading other newsletters! This way you will always get inspiration for your own newsletter.
8) Tell stories
Don’t bore your readers with dry figures and technical specifications about your products. Tell stories from your company instead! Do you have an employee who has just returned from a trip to Asia? Let them tell you about it in your newsletter! Has one of your employees been with you for 20 years? Then let her talk about her work back then! Such “stories” are much more likely to appeal to your readers than dry facts.
9) Analyze evaluations
1Tool provides you with detailed statistics on your newsletters. You can also check which links in your newsletter were clicked on most frequently. Take these evaluations into account when creating your next newsletter!
10) Courage to leave a gap
You don’t have to send out a newsletter every month. If you don’t have anything really new to say in a month, don’t send a newsletter! Simply writing “something” makes no sense.
