In the automotive industry in particular, purchasing processes are characterized by emotions and buying experiences, but also by lengthy decision-making processes and a large amount of required information. What’s more, customer expectations are constantly rising – both when it comes to purchasing and car servicing. In order to meet these requirements faster and better, all departments of a car dealership need to work together perfectly.
We will show you how our CRM system – 1Tool – meets exactly these requirements and optimally supports you in the fulfillment of your daily tasks!
From “Purchasing” and “Service” to “Accounting”, “Marketing” and “Sales”, customer data and inquiries must be made transparent and easily accessible. Because regardless of whether it is a new inquiry or a repair order – the response must always be prompt so that the customer feels well looked after! The 1Tool provides you with a central database with which all company processes along your value chain can be displayed digitally. This not only creates transparency, but also optimum collaboration within your automotive business.
Our list is intended to give you a brief overview of the advantages of CRM software in the automotive industry. If you have any questions or require further information, please do not hesitate to contact us by phone or e-mail. We look forward to your inquiry!
ADVANTAGES FOR YOUR CAR BUSINESS
Improved customer service
With 1Tool, you have complete access to your data anytime and anywhere. Thanks to real-time synchronization, new information is visible to all employees in seconds – even on smartphones and tablets. This makes the work of each individual department much easier and customer inquiries can be processed immediately without long waiting times.
In sales, you use the CRM software to always have an insight into the sales status of an offer and to be able to contact the customer at the right time. In addition, you can optimally prepare for sales meetings thanks to location and time-independent access options. Both customer and vehicle data can be called up with just one click.
The “Purchasing” and “Workshop” departments can use 1Tool to view the quantity of spare parts in the warehouse at all times, place repeat orders at the touch of a button and carry out inventories.
You can also use the 360° view of your customer in marketing to reach them at every customer touchpoint and guide them to your company with tailored offers.
Sophisticated communication at all times
You can create tailor-made offers by storing all the data for each individual customer in the 1Tool – from preferences for cars and equipment, to previously purchased cars and services carried out, to upcoming appointments. Thanks to intelligent distribution lists and numerous filter functions, you can provide your buyers with the latest information and offers from the automotive industry, always tailored to the vehicle model they have previously purchased. Thanks to e-mail or SMS newsletters, which can be sent directly from the CRM software, you can also easily remind your customers to change their winter tires, check their vehicle inspection sticker or pick up their repaired car. Your customers will be delighted with your all-round service!
Routine tasks are automated
So that you can concentrate more on your customers and maintaining your customer relationships, 1Tool provides you with optimum support in handling routine administrative tasks. Whether it’s invoicing, quoting or analyzing and evaluating sales/turnover reports, just press a button and all the necessary information and documents are ready for you.
Internal processes can be designed more efficiently
It’s not just your customers who will be pleased with the up-to-date processing of their inquiries, your employees will also start their day-to-day work with more motivation thanks to the help of 1Tool. Working times can be easily recorded for each individual task, a structured task overview ensures optimal planning of open tasks and notes on projects, customers or tasks guarantee smooth and fast communication between employees.
