With 1Tool you can send professional, personalized newsletters and emails with little effort and without any HTML knowledge. 1Tool also includes integrated e-mail marketing reports that count clicks and thus enable you to evaluate the customer contacts made. This allows you to easily carry out e-mail marketing based on your customer database (CRM). The really big advantage of 1Tool, however, is the fusion of email marketing newsletters, CRM and social media. This unique combination gives your company the opportunity to manage your customers AND send personalized email newsletters to them in one solution.
1Tool offers you the following advantages as an integrated CRM and e-mail marketing solution:
Simple e-mail marketing
With 1Tool, anyone can create professional email campaigns without much training. Thanks to the predefined e-mail newsletter templates, you can create campaigns in just a few minutes without any programming knowledge. Thanks to the simple user interface, you can get started quickly and achieve success in email marketing without much training time.
Integration of customer data & e-mail marketing
The great advantage of 1Tool is that the core of the software is based on a customer database (CRM). This database is therefore the basis for your email marketing. This means that you have all customer information available when sending e-mail newsletters and can send campaigns and e-mail newsletters in a targeted manner. This integrated solution allows you to bundle all the information you have about a customer in one place. Of course, you can then see in the customer database which newsletters have already been sent to the customer and how your customer has reacted to these e-mail newsletters.
This allows you to send messages and information to your customers in a much more targeted manner. Customers can be categorized differently and newsletters can be targeted and sent to specific groups based on this categorization. By integrating e-mail marketing and the customer database, you can, for example, send newsletters based on the products purchased by the customer or based on the zip code or company size.
Comprehensive newsletter reports
1Tool provides you with comprehensive information about your e-mail campaigns via the integrated reports. You can see the most important key figures of your e-mail campaigns at a glance:
- Which customer has received which e-mails and which ones have been read?
- Which e-mail addresses are no longer correct?
- Which e-mail programs are used (Microsoft Outlook, Thunderbird, Apple Mail, Webmail, GMX, GMAIL …)
- Which links were clicked on frequently and by which customers?
