[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"blog-en-erp-webshop-building-materials-manufacturer-requirements":3},{"id":4,"title":5,"body":6,"categories":97,"date":99,"description":12,"draft":100,"excerpt":101,"extension":102,"image":103,"lang":104,"meta":105,"modified":106,"navigation":107,"noindex":100,"path":108,"related":101,"seo":109,"seoDescription":110,"seoTitle":111,"slug":112,"sourcePath":113,"sourceRoute":101,"stem":114,"tags":101,"translated":100,"type":115,"wpId":101,"__hash__":116},"blog\u002Fen\u002Fblog\u002Ferp-webshop-building-materials-manufacturer-requirements.md","ERP & webshop for building materials manufacturers: requirements from a real tender",{"type":7,"value":8,"toc":88},"minimark",[9,13,18,21,25,28,32,48,52,55,59],[10,11,12],"p",{},"An international building materials manufacturer with several brands put the renewal of its ERP and webshop system out to tender – including several subsidiary brands that were to run on the same foundation, but with their own look and their own product range. A requirements specification like this is a textbook example of what manufacturers with multiple brands expect from a platform.",[14,15,17],"h2",{"id":16},"the-final-round-what-was-still-open-at-this-stage","The final round: what was still open at this stage",[10,19,20],{},"After the first bidding phase came the detailed clarification: concrete requirements for product categories, volume discounts, batch management and customer-specific price lists. In the building materials trade in particular, batch and tiered-discount logic is not an optional extra but a must – without a clean implementation in the system, incorrect invoices and complaints are inevitable.",[14,22,24],{"id":23},"one-platform-several-brands","One platform, several brands",[10,26,27],{},"The particular challenge: one subsidiary brand was to get a standalone webshop with its own look, without product data having to be maintained twice. This requires a clear separation between central product management and brand-specific presentation in the shop front end – technically more demanding than it first appears.",[14,29,31],{"id":30},"what-the-specification-actually-required","What the specification actually required",[33,34,35,39,42,45],"ul",{},[36,37,38],"li",{},"Central product management with brand-specific assignment of product ranges",[36,40,41],{},"Tiered discounts and customer-specific price lists",[36,43,44],{},"Batch management for traceability",[36,46,47],{},"Connection to an existing shop system without data loss during migration",[14,49,51],{"id":50},"what-we-take-from-this-for-other-building-materials-manufacturers-and-multi-brand-companies","What we take from this for other building materials manufacturers and multi-brand companies",[10,53,54],{},"Anyone who wants to map several brands or sales lines in one system should check from the outset whether product management supports brand-specific range logic – without it, you end up either maintaining data twice or making awkward compromises in the shop front end.",[14,56,58],{"id":57},"frequently-asked-questions","Frequently asked questions",[10,60,61,65,68,69,72,74,75,78,79,82,83],{},[62,63,64],"strong",{},"Is a central system for several brands really worth it?",[66,67],"br",{},"\nIn most cases, yes – the effort of maintaining product data drops significantly as soon as more than one brand or sales channel has to be served.\n",[62,70,71],{},"How important is batch management really?",[66,73],{},"\nIn the building materials trade it is practically indispensable as soon as traceability or warranty issues come into play.\n",[62,76,77],{},"Are you planning an ERP\u002Fwebshop renewal for several brands or sales lines?"," We would be happy to show you how this can be mapped in a single system without maintaining data twice.\n",[62,80,81],{},"Are you currently drawing up a specification yourself?"," Download our free specification checklist (PDF) – 7 topic areas that no tender should be without.\n",[84,85,87],"a",{"href":86},"\u002Fen\u002Fappointment-request\u002F","Book a demo",{"title":89,"searchDepth":90,"depth":90,"links":91},"",2,[92,93,94,95,96],{"id":16,"depth":90,"text":17},{"id":23,"depth":90,"text":24},{"id":30,"depth":90,"text":31},{"id":50,"depth":90,"text":51},{"id":57,"depth":90,"text":58},[98],3883,"2026-05-11T09:00:00",false,null,"md","\u002Fmedia\u002F2026\u002F07\u002Fimg-post6-baustoffhersteller-webshop.jpg","en",{},"2026-07-25T08:10:47",true,"\u002Fen\u002Fblog\u002Ferp-webshop-building-materials-manufacturer-requirements",{"title":5,"description":12},"Requirements from the ERP\u002Fwebshop tender of a multi-brand building materials manufacturer: product management, volume discounts, batches.","ERP & webshop for building materials: requirements","erp-webshop-building-materials-manufacturer-requirements","\u002Fen\u002Fblog\u002Ferp-webshop-building-materials-manufacturer-requirements\u002F","en\u002Fblog\u002Ferp-webshop-building-materials-manufacturer-requirements","posts","_-Pkj4IFDRoCvcdZYwUWc0CVRRaLn9MPDTnOxuJxXpQ",1791582060825]