As a small company, do you diligently send out newsletters with 1Tool and have you also defined the goals for your email marketing? Very exemplary!
As a small reward, here are 9 topic suggestions for your newsletter. As a small source of inspiration in case you – despite having a concrete concept – are lacking some content here and there đ
#1) Operating instructions. Have some customers contacted you in the last few days because they are unsure about how to handle one of your products? Then why not make this problem a topic in your newsletter and briefly explain, for example, the best way to open the new closure on your wine.
#2) Regional information. It makes little sense to fill the newsletter only with special offers. The customer expects information! If you send out a newsletter as an installer: provide information about new heating technologies! Of course, it would be best if the information relates to your region. For example, explain how many households in your district already heat with renewable energies.
#3) New neighbors. Has an architect moved into his new office right next to your business premises? You can also mention this in your newsletter, true to the motto âWe wish our neighbor all the bestâ. If you link to the architect’s website in your newsletter, the architect may also mention you on his website or in his next newsletter. The whole thing is calleda âlink exchangeâ in technical jargon and is, in short, a win-win situation for you and the architect.
#4) Your customers. The reason for this could be a completed order or a particularly challenging project. Ask your customers to formulate in a few words why they appreciate working with you and publish this statement in your newsletter.
#5) Your employees (professional). New employees or âspecial achievementsâ by team members can also be the subject of your newsletter. However, try to make small stories out of them and avoid 0-8-15 formulations such as âMax Mustermann (45) is now supporting us as a service technicianâ. Instead, ask Max Mustermann for a âtip for customersâ (handling of devices, correct storage, experience, etc.) and use this tip to introduce your new employee.
#6) Your employees (private). One of your employees was traveling in America for two months? One of your employees recently gave birth to triplets? If it is important to you that your business partners have a personal relationship with your employees, a trip to America and the birth of triplets can also be topics for the newsletter. Only if your employees don’t mind, of course.
#7) Company outing and co. You are welcome to report on âteam-building measuresâ in the newsletter. After all, you are communicating that the working atmosphere is important to you. However, the same applies to newsletters as to Facebook: Photos of merry wine tastings are not really intended for the public.
#8) Sponsoring. Do you support the local sports club that recently won the regional championships? That would also be a topic for the newsletter.
#9) New content on your website. You have updated your website or put additional content online (customer area, company video, etc.). This must of course be mentioned in the newsletter.
A very important note at the end: Observe yourself! Which newsletters do YOU delete from YOUR inbox without reading? How should a newsletter be designed so that you enjoy reading it? Write down what appeals to you in newsletters and then check whether your company’s newsletter meets these requirements.
Of course, we are also happy to give you feedback. Please contact us!
