Define different types of salutation for your newsletter, such as “friendly” or “polite”.
The newsletter salutations can be found under Administration – Marketing – Newsletter – Newsletter salutations

Newsletter salutations that have already been created are displayed in the view that now appears.
To create a new salutation, click on "Create new salutation".
Specify the following salutation (for each gender) for “Friendly”: for woman, man, company and unknown, the salutation “Dear ###FIRSTNAME###”
Under "Polite" enter the following salutation (corresponding to each gender): "Dear Mrs. ###NAME###"
You can now set the type of salutation to be used for each customer.

After you have created your newsletter salutations, click on "Save" or on "Save and create new". Once you have defined your salutations, you can define a newsletter salutation for each individual contact. When you create a new contact, you can specify the newsletter salutation you want for your contact.
