[{"data":1,"prerenderedAt":332},["ShallowReactive",2],{"wp-\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fnewsletter-reports\u002F":3,"umfeld-\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fnewsletter-reports\u002F":304},{"id":4,"title":5,"body":6,"categories":288,"date":289,"description":16,"draft":290,"excerpt":288,"extension":291,"image":288,"lang":292,"meta":293,"modified":294,"navigation":295,"noindex":290,"path":296,"related":288,"seo":297,"seoDescription":288,"seoTitle":298,"slug":12,"sourcePath":299,"sourceRoute":288,"stem":300,"tags":288,"translated":290,"type":301,"wpId":302,"__hash__":303},"seiten\u002Fen\u002Fseiten\u002Fnewsletter-reports.md","Newsletter reports",{"type":7,"value":8,"toc":272},"minimark",[9,13,17,28,36,43,48,66,70,73,77,81,85,88,92,97,100,103,107,109,116,120,122,125,129,131,134,138,140,150,154,157,161,164,168,171,175,178,182,191,195,198,202,205,209,212,216,219,223,226,230,233,237,243,247,251,255,259,263],[10,11,5],"h1",{"id":12},"newsletter-reports",[14,15,16],"p",{},"In order to measure the success of your e-mail newsletter campaigns, 1Tool creates your own newsletter reports.",[18,19,21],"h4",{"id":20},"_1tool-demo-version-jetzt-unverbindlich-testen",[22,23,27],"a",{"href":24,"rel":25},"https:\u002F\u002Fdemo.1tool.com\u002F",[26],"nofollow","1Tool Demo Version Jetzt unverbindlich testen ",[18,29,31],{"id":30},"kostenloses-beratungsgespräch-jetzt-get-in-touch",[22,32,35],{"href":33,"rel":34},"https:\u002F\u002Fwww.1tool.com\u002Fkontakt\u002F",[26],"Kostenloses Beratungsgespräch Jetzt Get in touch ",[14,37,38],{},[39,40],"img",{"alt":41,"src":42},"","\u002Fmedia\u002F2023\u002F05\u002Fheader-bearb-2.png",[44,45,47],"h2",{"id":46},"evaluate-and-optimize-newsletters-with-1tool","Evaluate and optimize newsletters with 1Tool",[14,49,50,51,55,56,59,62],{},"Added value through integrated CRM and newsletter system\nWith ",[52,53,54],"strong",{},"1Tool"," , the integrated CRM and newsletter system, you can take your email marketing campaigns to a whole new level. Compared to conventional newsletter tools, 1Tool not only offers detailed evaluations of your campaigns, but also seamless linking with your entire customer management. This turns every newsletter into a strategic tool for generating leads, strengthening customer relationships and increasing your sales.\n",[39,57],{"alt":41,"src":58},"\u002Fmedia\u002F2024\u002F11\u002Fclay-banks-Ox6SW103KtM-unsplash.jpg",[39,60],{"alt":41,"src":61},"\u002Fmedia\u002F2020\u002F08\u002Fcontent-2-round.png",[39,63],{"alt":64,"src":65},"pexels-mikael-blomkvist-6476250","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fpexels-mikael-blomkvist-6476250-r45aw4vjivfa00flyx36jay02hqud38xyt0c3dr356.jpg",[44,67,69],{"id":68},"why-is-social-crm-so-important","Why is social CRM so important?",[14,71,72],{},"Newsletter marketing is more than just sending emails – it is one of the most effective methods of directly addressing your target group. But the real success begins after the mailing: through detailed analyses that help you to take targeted measures and improve your campaigns in the long term.\nWith 1Tool, you benefit from a comprehensive approach that goes far beyond simple KPIs. As 1Tool is an integrated CRM, you not only gain insights into open and click rates, but also into the actual impact of your newsletters on your business, such as:",[18,74,76],{"id":75},"generierte-leads-aus-ihren-mailings","Generierte Leads aus Ihren Mailings",[18,78,80],{"id":79},"how-your-contacts-interact-with-other-marketing-channels","How your contacts interact with other marketing channels",[18,82,84],{"id":83},"ergänzende-crm-daten-wie-verkaufsabschlüsse-kundenwert-oder-vergangene-kampagnenaktivitäten","Ergänzende CRM-Daten wie Verkaufsabschlüsse, Kundenwert oder vergangene Kampagnenaktivitäten",[14,86,87],{},"By linking newsletter statistics with your CRM data, you can see the results in context and make informed decisions for future campaigns.",[44,89,91],{"id":90},"the-key-figures-in-the-1tool-newsletter-module","The key figures in the 1Tool newsletter module",[93,94,96],"h3",{"id":95},"_1-delivery-rate-and-bounce-rate","1. Delivery rate and bounce rate",[98,99],"hr",{},[14,101,102],{},"1Tool goes beyond simply showing delivery and bounce rates. The system analyses faulty email addresses automatically and shows which contacts can no longer be reached. They are flagged in the CRM, so you can correct them or clear out inactive contacts.\nBecause it is linked to your CRM, 1Tool keeps your database clean, which improves the deliverability of your emails in the long run.",[93,104,106],{"id":105},"_2-open-and-click-rates","2. Open and click rates",[98,108],{},[14,110,111,112,115],{},"With 1Tool you see not only how many of your emails were opened or clicked, but also ",[52,113,114],{},"which recipients"," interacted. That lets you approach interested people directly — with a follow-up or a personalised quote.",[93,117,119],{"id":118},"_3-customer-activity-in-detail","3. Customer activity in detail",[98,121],{},[14,123,124],{},"Thanks to the CRM integration you can follow how contact with your recipients develops across different channels. Opens and clicks in the newsletter are linked directly to other actions in the CRM, such as website visits, booked appointments or completed sales.",[93,126,128],{"id":127},"_4-revenue-analysis-per-campaign","4. Revenue analysis per campaign",[98,130],{},[14,132,133],{},"1Tool measures not only how your recipients interact with your newsletter, but also the direct effect on your sales figures. You can analyse precisely which email campaigns led to sales or to other important conversions.",[93,135,137],{"id":136},"_5-segmentation-and-audience-insight","5. Segmentation and audience insight",[98,139],{},[14,141,142,143,146],{},"The analysis functions in 1Tool let you understand your audience better. The system shows which customer segments are especially active and which topics your recipients prefer. These insights flow straight into your CRM data and allow you to create personalised campaigns for specific audiences.\n",[39,144],{"alt":41,"src":145},"\u002Fmedia\u002F2020\u002F09\u002Fcontent-img-opacity.jpg",[39,147],{"alt":148,"src":149},"pexels-mikael-blomkvist-6476590","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fpexels-mikael-blomkvist-6476590-r45aw2zvr4qmxhx2bbda6sx97gvtmmnqxp9171t0k8.jpg",[44,151,153],{"id":152},"added-value-by-linking-crm-and-newsletter","Added value by linking CRM and newsletter",[14,155,156],{},"The close connection between the newsletter module and CRM in 1Tool brings numerous advantages that go beyond mere performance measurement:",[18,158,160],{"id":159},"personalised-content-based-on-crm-data","Personalised content based on CRM data",[14,162,163],{},"Use the customer data you already have for highly personalised newsletters. With 1Tool you can address recipients specifically, based on their earlier interactions, purchases or interests.",[18,165,167],{"id":166},"automated-workflows-for-follow-up-actions","Automated workflows for follow-up actions",[14,169,170],{},"After a click on a newsletter link, 1Tool can start automated workflows: sales getting in touch automatically, a quote being drawn up, follow-up mails with further material.",[18,172,174],{"id":173},"lasting-customer-loyalty-through-behaviour-analysis","Lasting customer loyalty through behaviour analysis",[14,176,177],{},"See which content keeps your customers with you over time. Combine newsletter data with CRM insight to improve your content continuously and serve individual needs better.",[18,179,181],{"id":180},"a-360-view-of-your-contacts","A 360° view of your contacts",[14,183,184,185,187],{},"With 1Tool you see not only how successful a single newsletter was, but get a complete overview of the whole customer journey — from the first interaction through to the completed purchase.\n",[39,186],{"alt":41,"src":61},[39,188],{"alt":189,"src":190},"pexels-cottonbro-7439134","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fpexels-cottonbro-7439134-r45aw220ydbf16jpfdvattnmac4qpzxqyf1vnjv9o4.jpg",[44,192,194],{"id":193},"optimize-your-newsletter-with-1tool-step-by-step","Optimize your newsletter with 1Tool: Step by step",[14,196,197],{},"After the analysis, 1Tool offers numerous functions to optimize your newsletter:",[18,199,201],{"id":200},"improving-subject-lines","Improving subject lines",[14,203,204],{},"Use A\u002FB tests to try different subject lines and find the best one for your audience.",[18,206,208],{"id":207},"segmented-campaigns","Segmented campaigns",[14,210,211],{},"Send targeted content to different audiences, based on demographics, buying behaviour or earlier interactions.",[18,213,215],{"id":214},"optimising-the-sending-time","Optimising the sending time",[14,217,218],{},"Analyse open and click times to find the ideal moment to send to your audience.",[18,220,222],{"id":221},"interactive-content","Interactive content",[14,224,225],{},"Build in appealing elements such as videos, surveys or dynamic calls to action to increase click rates.",[18,227,229],{"id":228},"automation","Automation",[14,231,232],{},"Plan mailing series or set up trigger campaigns based on recipient activity.",[44,234,236],{"id":235},"conclusion-added-value-through-integrated-analyses-and-crm-data","Conclusion: added value through integrated analyses and CRM data",[14,238,239,240],{},"With 1Tool, you can maximize the success of your newsletter campaigns by linking analyses with comprehensive CRM data. This combination enables you not only to measure the success of your mailings, but also to build lasting relationships with your customers.\n",[52,241,242],{},"Your advantages at a glance:",[18,244,246],{"id":245},"one-central-platform-for-crm-and-newsletter-marketing","One central platform for CRM and newsletter marketing",[18,248,250],{"id":249},"tiefgreifende-analysen-bis-hin-zur-umsatzmessung","Tiefgreifende Analysen bis hin zur Umsatzmessung",[18,252,254],{"id":253},"personal-contact-through-detailed-customer-data","Personal contact through detailed customer data",[18,256,258],{"id":257},"automated-workflows-for-maximum-efficiency","Automated workflows for maximum efficiency",[18,260,262],{"id":261},"optimierte-kampagnen-durch-datenbasierte-insights","Optimierte Kampagnen durch datenbasierte Insights",[14,264,265,266,268],{},"Turn your newsletter into a powerful communication and sales tool – with 1Tool! 🚀\n",[39,267],{"alt":41,"src":61},[39,269],{"alt":270,"src":271},"pexels-canvastudio-3277806","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fpexels-canvastudio-3277806-r45aw06ckp8udymfqd21ou4p3ke0alqaa5qwozy20k.jpg",{"title":41,"searchDepth":273,"depth":273,"links":274},2,[275,276,277,285,286,287],{"id":46,"depth":273,"text":47},{"id":68,"depth":273,"text":69},{"id":90,"depth":273,"text":91,"children":278},[279,281,282,283,284],{"id":95,"depth":280,"text":96},3,{"id":105,"depth":280,"text":106},{"id":118,"depth":280,"text":119},{"id":127,"depth":280,"text":128},{"id":136,"depth":280,"text":137},{"id":152,"depth":273,"text":153},{"id":193,"depth":273,"text":194},{"id":235,"depth":273,"text":236},null,"2022-03-30T14:14:50",false,"md","en",{},"2025-06-05T15:17:28",true,"\u002Fen\u002Fseiten\u002Fnewsletter-reports",{"title":5,"description":16},"Newsletter reports - 1Tool","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fnewsletter-reports\u002F","en\u002Fseiten\u002Fnewsletter-reports","pages",69390,"rZVpVIxpThx8p2yMK4hyIdRdKiCW3w4f7F0PStRrMlw",{"modul":305,"eltern":306,"unterseiten":309,"geschwister":310,"kinder":330,"gruppen":331},"Newsletter",{"label":307,"href":308},"Newsletter module functions","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002F",[],[311,314,317,320,323,324,327],{"label":312,"href":313},"Competition monitoring","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fcompetition-monitoring\u002F",{"label":315,"href":316},"E-mail marketing","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fe-mail-marketing\u002F",{"label":318,"href":319},"E-mail newsletter software","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fe-mail-newsletter-software\u002F",{"label":321,"href":322},"Manage newsletter contacts","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fmanage-newsletter-contacts\u002F",{"label":5,"href":299},{"label":325,"href":326},"Send newsletter","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fsend-newsletter\u002F",{"label":328,"href":329},"Social CRM","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fsocial-crm\u002F",[],[],1793168961703]