[{"data":1,"prerenderedAt":511},["ShallowReactive",2],{"wp-\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fsend-newsletter\u002F":3,"umfeld-\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fsend-newsletter\u002F":483},{"id":4,"title":5,"body":6,"categories":467,"date":468,"description":16,"draft":469,"excerpt":467,"extension":470,"image":467,"lang":471,"meta":472,"modified":473,"navigation":474,"noindex":469,"path":475,"related":467,"seo":476,"seoDescription":467,"seoTitle":477,"slug":12,"sourcePath":478,"sourceRoute":467,"stem":479,"tags":467,"translated":469,"type":480,"wpId":481,"__hash__":482},"seiten\u002Fen\u002Fseiten\u002Fsend-newsletter.md","Send newsletter",{"type":7,"value":8,"toc":448},"minimark",[9,13,17,28,36,43,48,65,69,72,76,79,83,86,90,93,97,100,104,107,111,116,119,147,150,154,157,171,174,178,181,184,216,226,230,233,253,256,276,283,309,312,316,326,330,332,335,346,350,352,355,369,373,376,380,383,387,390,394,403,407,411,414,418,421,425,428,432,435,439,442],[10,11,5],"h1",{"id":12},"send-newsletter",[14,15,16],"p",{},"The newsletter is sent directly via 1Tool at the touch of a button.",[18,19,21],"h4",{"id":20},"_1tool-demo-version-jetzt-unverbindlich-testen",[22,23,27],"a",{"href":24,"rel":25},"https:\u002F\u002Fdemo.1tool.com\u002F",[26],"nofollow","1Tool Demo Version Jetzt unverbindlich testen ",[18,29,31],{"id":30},"kostenloses-beratungsgespräch-jetzt-get-in-touch",[22,32,35],{"href":33,"rel":34},"https:\u002F\u002Fwww.1tool.com\u002Fkontakt\u002F",[26],"Kostenloses Beratungsgespräch Jetzt Get in touch ",[14,37,38],{},[39,40],"img",{"alt":41,"src":42},"","\u002Fmedia\u002F2023\u002F05\u002Fheader-bearb-2.png",[44,45,47],"h2",{"id":46},"create-and-send-newsletters","Create and send newsletters",[14,49,50,54,55,58,61],{},[51,52,53],"strong",{},"The comprehensive guide for your successful start in email marketing","\nNewsletters have been one of the most effective methods of communicating directly with customers, partners or employees for many years. They make it possible to convey messages in a targeted manner, strengthen customer loyalty and increase sales. However, getting started with email marketing can be challenging – especially when it comes to your first newsletter. In this comprehensive guide, we show you step by step how to create, design, send and optimize your first newsletter. 1Tool makes this process as simple and efficient as possible.\n",[39,56],{"alt":41,"src":57},"\u002Fmedia\u002F2024\u002F11\u002Fmaxim-ilyahov-0aRycsfH57A-unsplash.jpg",[39,59],{"alt":41,"src":60},"\u002Fmedia\u002F2020\u002F08\u002Fcontent-2-round.png",[39,62],{"alt":63,"src":64},"windows-J5CEXgcJB8A-unsplash","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fwindows-J5CEXgcJB8A-unsplash-r45avrpsv6x9hgyq3reeke9jr3jpdbsp8zvjdialkk.jpg",[44,66,68],{"id":67},"why-newsletter-marketing","Why newsletter marketing?",[14,70,71],{},"Newsletters are one of the most effective marketing tools. They can be used flexibly and reach the target group directly and personally. Whether the aim is to advertise products, inform about news or retain customers – the advantages are obvious:",[18,73,75],{"id":74},"geringe-kosten","Geringe Kosten",[14,77,78],{},"Im Vergleich zu anderen Marketingmaßnahmen sind die Kosten für Newsletter-Versand minimal.",[18,80,82],{"id":81},"zielgerichtete-ansprache","Zielgerichtete Ansprache",[14,84,85],{},"Dank intelligenter Filter können Newsletter personalisiert und passgenau versendet werden.",[18,87,89],{"id":88},"messbare-ergebnisse","Messbare Ergebnisse",[14,91,92],{},"Mit Tracking-Funktionen lässt sich der Erfolg eines Newsletters präzise auswerten.",[18,94,96],{"id":95},"hohe-reichweite","Hohe Reichweite",[14,98,99],{},"Ob kleine oder große Companies, Online-Shops, Vereine oder Selbstständige – Newsletter sind vielseitig einsetzbar.",[18,101,103],{"id":102},"unabhängigkeit","Unabhängigkeit",[14,105,106],{},"Sie sind nicht von Algorithmen sozialer Medien abhängig und behalten die Kontrolle über die Communication.\nThe wide range of possible applications makes newsletters an indispensable part of modern communication strategies.",[44,108,110],{"id":109},"the-first-steps-how-to-successfully-launch-your-newsletter","The first steps: How to successfully launch your newsletter",[112,113,115],"h3",{"id":114},"_1-zielsetzung-was-wollen-sie-erreichen","1. Zielsetzung: Was wollen Sie erreichen?",[14,117,118],{},"Bevor Sie mit der Erstellung Ihres Newsletters beginnen, sollten Sie sich über die Ziele klar werden. Möchten Sie:",[120,121,122,129,135,141],"ul",{},[123,124,125,128],"li",{},[51,126,127],{},"Kunden binden"," und bestehende Beziehungen stärken?",[123,130,131,134],{},[51,132,133],{},"Neue Produkte oder Services"," bewerben?",[123,136,137,140],{},[51,138,139],{},"Events"," ankündigen?",[123,142,143,146],{},[51,144,145],{},"Traffic für Ihre Website"," generieren?",[14,148,149],{},"Eine klare Zielsetzung hilft Ihnen dabei, Inhalte, Layout und Versandstrategie optimal abzustimmen.",[112,151,153],{"id":152},"_2-zielgruppe-wen-wollen-sie-erreichen","2. Zielgruppe: Wen wollen Sie erreichen?",[14,155,156],{},"Je genauer Sie Ihre Zielgruppe kennen, desto erfolgreicher wird Ihr Newsletter. Überlegen Sie, welche demografischen und verhaltensbasierten Merkmale Ihre Leser:innen auszeichnen. Mögliche Kriterien:",[120,158,159,162,165,168],{},[123,160,161],{},"Alter, Geschlecht, Wohnort",[123,163,164],{},"Interessen und Vorlieben",[123,166,167],{},"Kaufverhalten und Lebensgewohnheiten",[123,169,170],{},"Mediennutzung und bevorzugte Communicationskanäle",[14,172,173],{},"Mit 1Tool können Sie Empfänger:innen in Kategorien einteilen und gezielt ansprechen. Das spart Zeit und sorgt für bessere Ergebnisse.",[112,175,177],{"id":176},"_3-themen-und-inhalte-relevanz-ist-entscheidend","3. Themen und Inhalte: Relevanz ist entscheidend",[179,180],"hr",{},[14,182,183],{},"Ein Newsletter sollte stets relevante und interessante Inhalte bieten. Planen Sie Themen, die Ihre Zielgruppe ansprechen, und gestalten Sie Inhalte, die einen echten Mehrwert bieten. Hier einige Anregungen:",[120,185,186,192,198,204,210],{},[123,187,188,191],{},[51,189,190],{},"Produkt- und Service-News:"," Vorstellung neuer Quotes oder Funktionen.",[123,193,194,197],{},[51,195,196],{},"Sonderaktionen:"," Rabattaktionen, Vouchers oder exklusive Deals.",[123,199,200,203],{},[51,201,202],{},"Wissensvermittlung:"," Tipps, Anleitungen oder Tutorials zu einem Thema.",[123,205,206,209],{},[51,207,208],{},"Veranstaltungsankündigungen:"," Webinare, Workshops oder Firmenevents.",[123,211,212,215],{},[51,213,214],{},"Companiessupdates:"," News aus Ihrem Team oder Erfolge.",[14,217,218,219,222],{},"Achten Sie darauf, dass die Inhalte stets aktuell und auf Ihre Zielgruppe abgestimmt sind.\n",[39,220],{"alt":41,"src":221},"\u002Fmedia\u002F2020\u002F09\u002Fcontent-img-opacity.jpg",[39,223],{"alt":224,"src":225},"pexels-kindelmedia-7688201","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fpexels-kindelmedia-7688201-scaled-r45avn0miy4rg4k9wmgmieyf3x2kzrwb7i5s1cgoyk.jpg",[44,227,229],{"id":228},"the-structure-of-a-successful-newsletter","The structure of a successful newsletter",[14,231,232],{},"____ 1. design: The first impression counts\nAn appealing design is the key to success. Use templates in your corporate design that match your brand. Pay attention to:",[120,234,235,241,247],{},[123,236,237,240],{},[51,238,239],{},"Readability:"," Clear structures, large font sizes (at least 14 pt) and clear paragraphs.",[123,242,243,246],{},[51,244,245],{},"Color harmony:"," Use colors that represent your brand without overwhelming the reader.",[123,248,249,252],{},[51,250,251],{},"Mobile optimization:"," Make sure that your newsletter is displayed perfectly on smartphones and tablets.",[14,254,255],{},"____ 2. subject line and preheader: arouse interest\nThe subject line is the first thing your recipients see – and is decisive for whether the newsletter is opened. Formulate it:",[120,257,258,264,270],{},[123,259,260,263],{},[51,261,262],{},"Short and concise:"," No more than 50-70 characters.",[123,265,266,269],{},[51,267,268],{},"Arousing curiosity:"," e.g. “Exclusive offers for you” or “5 tips you shouldn’t miss”.",[123,271,272,275],{},[51,273,274],{},"Personalizable:"," Use the recipient’s name to personalize the subject line.",[14,277,278,279,282],{},"Supplement the subject line with a ",[51,280,281],{},"preheader"," that provides additional information.\n____ 3. structure content: An overview makes reading enjoyable\nStructure your newsletter clearly and logically. Important elements:",[120,284,285,291,297,303],{},[123,286,287,290],{},[51,288,289],{},"Introduction:"," Welcome your readers and introduce the topic.",[123,292,293,296],{},[51,294,295],{},"Main body:"," Present your content in clear sections. Use subheadings, lists and short sentences.",[123,298,299,302],{},[51,300,301],{},"Call-to-actions:"," Actively ask your readers to take an action, e.g. “Buy now” or “Find out more”.",[123,304,305,308],{},[51,306,307],{},"Footer:"," Add an imprint, social media links and an unsubscribe link.",[14,310,311],{},"____ 4. personalization and interaction\nPersonalized content increases the relevance of your newsletter. With 1Tool, you can integrate the names, purchasing behavior or interests of recipients, for example. Use interactive elements such as surveys to obtain feedback.",[44,313,315],{"id":314},"the-shipping-process-technology-and-timing","The shipping process: technology and timing",[14,317,318,322],{},[39,319],{"alt":320,"src":321},"content-img-opacity","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fcontent-img-opacity-pl4edl4hvamv3pw9ugd2g59zvoyi8xa14r9cehws8w.jpg",[39,323],{"alt":324,"src":325},"pexels-polina-zimmerman-3747452","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fpexels-polina-zimmerman-3747452-r45avk72ql91bvuxa9217ynoo9p1ytckwt3zh2mlvq.jpg",[112,327,329],{"id":328},"_1-testversand-sicherheit-geht-vor","1. Testversand: Sicherheit geht vor",[179,331],{},[14,333,334],{},"Bevor Sie Ihren Newsletter versenden, testen Sie ihn auf verschiedenen Geräten und in unterschiedlichen E-Mail-Clients (z. B. Outlook, Gmail). Prüfen Sie:",[120,336,337,340,343],{},[123,338,339],{},"Darstellung auf Smartphones, Tablets und Desktops.",[123,341,342],{},"Funktionalität von Links und Buttons.",[123,344,345],{},"Richtigkeit der Texte und Rechtschreibung.",[112,347,349],{"id":348},"_2-der-optimale-versandzeitpunkt","2. Der optimale Versandzeitpunkt",[179,351],{},[14,353,354],{},"Wählen Sie eine Uhrzeit, zu der Ihre Zielgruppe am ehesten erreichbar ist. Einige bewährte Tipps:",[120,356,357,363],{},[123,358,359,362],{},[51,360,361],{},"B2B:"," Versand während der Arbeitszeiten, idealerweise am Dienstag oder Donnerstag.",[123,364,365,368],{},[51,366,367],{},"B2C:"," Früh morgens, abends oder am Wochenende.",[44,370,372],{"id":371},"monitoring-success-measuring-and-optimizing","Monitoring success: measuring and optimizing",[14,374,375],{},"Once your newsletter has been sent, the analysis begins. 1Tool offers detailed reports with which you can evaluate important key figures:",[18,377,379],{"id":378},"öffnungsrate","Öffnungsrate",[14,381,382],{},"Wie viele Empfänger:innen haben Ihren Newsletter geöffnet?",[18,384,386],{"id":385},"klickrate","Klickrate",[14,388,389],{},"Wie viele Leser:innen haben auf Links geklickt?",[18,391,393],{"id":392},"bouncerate","Bouncerate",[14,395,396,397,399],{},"Wie viele E-Mails konnten nicht zugestellt werden?\nUse these findings to optimize future newsletters.\n",[39,398],{"alt":41,"src":60},[39,400],{"alt":401,"src":402},"pexels-cottonbro-4065864","\u002Fmedia\u002Felementor\u002Fthumbs\u002Fpexels-cottonbro-4065864-r45avm2rq6pjjt6x0oyn5fos6sbi356b87ymhuiylm.jpg",[44,404,406],{"id":405},"tips-for-long-term-success","Tips for long-term success",[18,408,410],{"id":409},"regelmäßigkeit","Regelmäßigkeit",[14,412,413],{},"Versenden Sie Newsletter in einem festen Rhythmus, z. B. monthly.",[18,415,417],{"id":416},"abwechslung","Abwechslung",[14,419,420],{},"Halten Sie Ihre Inhalte interessant und relevant, um Abmeldungen zu vermeiden.",[18,422,424],{"id":423},"feedback","Feedback",[14,426,427],{},"Fragen Sie Ihre Leser:innen nach ihrer Meinung – z. B. durch kurze Umfragen.",[18,429,431],{"id":430},"rechtskonformität","Rechtskonformität",[14,433,434],{},"Halten Sie sich an die Data privacy-Grundverordnung (DSGVO) und verwenden Sie ein Double-Opt-In-Verfahren.",[44,436,438],{"id":437},"conclusion-newsletter-success-with-1tool","Conclusion: Newsletter success with 1Tool",[14,440,441],{},"With the functions of 1Tool, sending newsletters becomes an uncomplicated and efficient process. Use the options to design professional newsletters, send them in a targeted manner and measure their success precisely. Get started now and discover how effective e-mail marketing can be! 🚀",[18,443,445],{"id":444},"_1tool-demo-version-jetzt-unverbindlich-testen-1",[22,446,27],{"href":24,"rel":447},[26],{"title":41,"searchDepth":449,"depth":449,"links":450},2,[451,452,453,459,460,464,465,466],{"id":46,"depth":449,"text":47},{"id":67,"depth":449,"text":68},{"id":109,"depth":449,"text":110,"children":454},[455,457,458],{"id":114,"depth":456,"text":115},3,{"id":152,"depth":456,"text":153},{"id":176,"depth":456,"text":177},{"id":228,"depth":449,"text":229},{"id":314,"depth":449,"text":315,"children":461},[462,463],{"id":328,"depth":456,"text":329},{"id":348,"depth":456,"text":349},{"id":371,"depth":449,"text":372},{"id":405,"depth":449,"text":406},{"id":437,"depth":449,"text":438},null,"2022-03-30T14:19:50",false,"md","en",{},"2025-06-05T15:17:31",true,"\u002Fen\u002Fseiten\u002Fsend-newsletter",{"title":5,"description":16},"Send newsletter - 1Tool","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fsend-newsletter\u002F","en\u002Fseiten\u002Fsend-newsletter","pages",69430,"ipeRKCjQqwZxAfRo5wMOa3LAV5ucNEMBFQ8h0_jsfHE",{"modul":484,"eltern":485,"unterseiten":488,"geschwister":489,"kinder":509,"gruppen":510},"Newsletter",{"label":486,"href":487},"Newsletter module functions","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002F",[],[490,493,496,499,502,505,506],{"label":491,"href":492},"Competition monitoring","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fcompetition-monitoring\u002F",{"label":494,"href":495},"E-mail marketing","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fe-mail-marketing\u002F",{"label":497,"href":498},"E-mail newsletter software","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fe-mail-newsletter-software\u002F",{"label":500,"href":501},"Manage newsletter contacts","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fmanage-newsletter-contacts\u002F",{"label":503,"href":504},"Newsletter reports","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fnewsletter-reports\u002F",{"label":5,"href":478},{"label":507,"href":508},"Social CRM","\u002Fen\u002Fmodules\u002Fmarketing-sales\u002Fnewsletter\u002Fnewsletter-module-functions\u002Fsocial-crm\u002F",[],[],1793168964834]