Optimal customer approach with the help of an acquisition database
A well-thought-out acquisition strategy paired with the use of professional CRM software opens up unimagined possibilities when approaching potential customers. Acquiring new customers with CRM includes both marketing and sales activities, which can be planned and controlled at the touch of a button with the help of a comprehensive acquisition database.
Whether telephone acquisition, direct mail or email marketing campaigns – there are many ways in which you can address new customers. However, the focus of new customer acquisition with CRM should always be the collection of relevant customer data and thus the creation of a detailed database. With a successfully integrated CRM system, you avoid unstructured data storage in various folders and files and ensure a clear and uniform organization of contact data. Information about leads can be entered into the acquisition database manually or automatically via interfaces – for example by integrating a form into the website. Based on the contact profiles of your new customers, you are able to provide individual support to potential customers and convert them into actual buyers.
New customer acquisition - one database for all departments
Information about previous communication with leads, their interests or agreed appointments is available in the 1Tool CRM database at the touch of a button. This not only offers the possibility of a personal approach, but also improves internal collaboration within the company. The entire workflow, from data entry, to sending newsletters, to telephone follow-up, can be carried out directly from the acquisition database. This means that the roles in new customer acquisition with CRM are clearly defined among employees. In addition, notes on contacts can be left or important tasks assigned to colleagues within the acquisition database at the touch of a button.
The acquisition database is also suitable for tracking and determining the status and potential of each individual lead. This makes it easy to set priorities and schedule valuable time for the really promising new customers.
