{"id":70451,"date":"2011-12-04T16:14:52","date_gmt":"2011-12-04T15:14:52","guid":{"rendered":"https:\/\/www.1tool.com\/blog\/10-tips-for-sending-your-newsletter-with-1tool\/"},"modified":"2025-06-05T15:20:46","modified_gmt":"2025-06-05T13:20:46","slug":"10-tips-for-sending-your-newsletter-with-1tool","status":"publish","type":"post","link":"https:\/\/www.1tool.com\/en\/blog\/10-tips-for-sending-your-newsletter-with-1tool\/","title":{"rendered":"10 tips for sending your newsletter with 1Tool"},"content":{"rendered":"\n<p>With 1Tool you can send newsletters quickly and easily. To ensure that your customers enjoy reading the newsletter, you should consider the following tips: <\/p>\n\n<h3 class=\"wp-block-heading\">1) Retain newsletter structure<\/h3>\n\n<p>Before you send out your first newsletter, think about a clear structure: for example, \u201cCurrent projects\u201d, \u201cCompleted projects\u201d, \u201cTeam\u201d and \u201cDates\u201d. You should maintain this structure in all your newsletters <strong>so that your readers can find their way around.<\/strong> <br\/><\/p>\n\n<h3 class=\"wp-block-heading\">2) Optimal subject line<\/h3>\n\n<p>Avoid boring subject lines. The subject line should appeal to the recipient and be simply worded. Just think about how you would act yourself: Which subject line would encourage you personally to read the newsletter? Avoid using special characters and write no more than 40 to 50 characters in the subject line. Use positive words such as \u201cbenefit\u201d or \u201csave\u201d.    <\/p>\n\n<h3 class=\"wp-block-heading\">3) Test different e-mail clients<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"149\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/05\/newsletter-test1-300x149-1.jpeg\" alt=\"\" class=\"wp-image-58455\"\/><\/figure>\n\n<p>Before you send the newsletter to all your recipients, <strong>use the test function in 1Tool<\/strong> and send the newsletter to your own address or to email accounts on GMX, Gmail, Yahoo etc.. This allows you to check whether the newsletter is displayed correctly by all clients. You also have the option of publishing the newsletter in advance on your website and displaying the message \u201cIf this newsletter is not displayed correctly, please click here\u201d in the newsletter. Contact our team, we will be happy to help you.  <\/p>\n\n<h3 class=\"wp-block-heading\">4) Short and sweet<\/h3>\n\n<p>You don&#8217;t feel like reading long texts in a newsletter yourself, do you? Then don&#8217;t bore your newsletter recipients with it. Write short texts and <strong>link to further information on your website, your blog or your Facebook page.<\/strong>  <\/p>\n\n<h3 class=\"wp-block-heading\">5) Thinking outside the box<\/h3>\n\n<p>It doesn&#8217;t always have to be information about your own company that you focus on in your newsletter. Why not report on industry news such as inventions, research results or surveys <strong>or publish interesting videos?<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\">6) Responding to customers<\/h3>\n\n<p>Have several customers recently contacted you with questions or problems? Then make this question the content of your newsletter! <strong>This could be, for example, operating instructions for a product or information about your opening hours.<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\">7) Read other newsletters<\/h3>\n\n<p>Even if you are groaning under the daily flood of e-mails: don&#8217;t miss out on reading other newsletters! This way you will always get inspiration for your own newsletter. <\/p>\n\n<h3 class=\"wp-block-heading\">8) Tell stories<\/h3>\n\n<p>Don&#8217;t bore your readers with dry figures and technical specifications about your products.  <strong>Tell stories from your company instead!<\/strong>  Do you have an employee who has just returned from a trip to Asia? Let them tell you about it in your newsletter! Has one of your employees been with you for 20 years? Then let her talk about her work back then! Such \u201cstories\u201d are much more likely to appeal to your readers than dry facts.    <\/p>\n\n<h3 class=\"wp-block-heading\">9) Analyze evaluations<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"251\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/05\/newsletter-auswertungen-300x251-1.jpeg\" alt=\"\" class=\"wp-image-58456\"\/><\/figure>\n\n<p>1Tool provides you with detailed statistics on your newsletters. You can also check<strong> which links in your newsletter were clicked on most frequently.<\/strong> Take these evaluations into account when creating your next newsletter! <\/p>\n\n<h3 class=\"wp-block-heading\">10) Courage to leave a gap<\/h3>\n\n<p>You don&#8217;t have to send out a newsletter every month. If you don&#8217;t have anything really new to say in a month, don&#8217;t send a newsletter! Simply writing \u201csomething\u201d makes no sense.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 1Tool you can send newsletters quickly and easily. To ensure that your customers enjoy reading the newsletter, you should consider the following tips: 1) Retain newsletter structure Before you send out your first newsletter, think about a clear structure: for example, \u201cCurrent projects\u201d, \u201cCompleted projects\u201d, \u201cTeam\u201d and \u201cDates\u201d. You should maintain this structure in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3361,3362],"tags":[3382,3675,3344,3676,3678,3677,3679,3680,3681,3682],"class_list":["post-70451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing-en","category-newsletter-en","tag-crm-for-smes","tag-customer-relationship-management-smes","tag-e-mail-marketing-en","tag-find-content-for-newsletter","tag-newsletter-content","tag-newsletter-for-smes","tag-newsletter-subject","tag-program-to-send-the-newsletter","tag-storytelling-newsletter-en","tag-tips-for-newsletters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 tips for sending your newsletter with 1Tool - 1Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1tool.com\/en\/blog\/10-tips-for-sending-your-newsletter-with-1tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 tips for sending your newsletter with 1Tool - 1Tool\" \/>\n<meta property=\"og:description\" content=\"With 1Tool you can send newsletters quickly and easily. 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