{"id":78974,"date":"2022-03-30T14:26:49","date_gmt":"2022-03-30T12:26:49","guid":{"rendered":"https:\/\/www.1tool.com\/crm-social\/"},"modified":"2026-05-07T14:59:44","modified_gmt":"2026-05-07T12:59:44","slug":"crm-social","status":"publish","type":"page","link":"https:\/\/www.1tool.com\/fr\/modules\/marketing-et-ventes\/bulletin-dinformation\/fonctions-du-module-newsletter\/crm-social\/","title":{"rendered":"CRM social"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"78974\" class=\"elementor elementor-78974 elementor-49109\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18e7c87 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"18e7c87\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9729eff\" data-id=\"9729eff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d081cab elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"d081cab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c1294d\" data-id=\"2c1294d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f02c0e shadepro-sticky-no elementor-widget elementor-widget-heading\" data-id=\"8f02c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CRM social<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2cc9d shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"4e2cc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1Tool se connecte facilement aux m\u00e9dias sociaux et devient ainsi un outil de CRM social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa15f27\" data-id=\"fa15f27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-541eebc shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"541eebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"d-block\" href=\"https:\/\/demo.1tool.com\/\"  target=\"_blank\" >\n\t\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" viewBox=\"0 0 107.04 134.7\"><defs><style>.b{fill:#006dfe;}<\/style><\/defs><rect x=\"82.11\" y=\"0\" width=\"24.94\" height=\"22.79\" rx=\"5.07\" ry=\"5.07\"><\/rect><path class=\"b\" d=\"M67.17,5.07c0-2.8-2.27-5.07-5.07-5.07H5.07C2.27,0,0,2.27,0,5.07v12.64c0,2.8,2.27,5.07,5.07,5.07h29.82c2.8,0,5.07,2.27,5.07,5.07v101.77c0,2.8,2.27,5.07,5.07,5.07h17.05c2.8,0,5.07-2.27,5.07-5.07V5.07Z\"><\/path><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">1Tool Demo Version<\/h4>\n\t\t\t\t\t<p><p>Jetzt unverbindlich testen<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a9ebf shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"52a9ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"d-block\" href=\"https:\/\/www.1tool.com\/kontakt\/\"  >\n\t\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\"><path d=\"M9.5 13.4584H28.5H9.5ZM25.3333 19.7917H9.5H25.3333ZM4.75 25.3334V7.91671C4.75 7.04226 5.45889 6.33337 6.33333 6.33337H31.6667C32.5411 6.33337 33.25 7.04226 33.25 7.91671V25.3334C33.25 26.2078 32.5411 26.9167 31.6667 26.9167H10.6875L5.00724 31.4609C4.90357 31.5438 4.75 31.4701 4.75 31.3372V25.3334Z\" stroke=\"white\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Kostenloses Beratungsgespr\u00e4ch<\/h4>\n\t\t\t\t\t<p><p>Jetzt Kontakt aufnehmen<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed48c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"4ed48c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bbd7c34\" data-id=\"bbd7c34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90b0b4c shadepro-sticky-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"90b0b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"946\" height=\"398\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2023\/05\/header-bearb-2.png\" class=\"attachment-full size-full wp-image-78679\" alt=\"\" srcset=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2023\/05\/header-bearb-2.png 946w, https:\/\/www.1tool.com\/wp-content\/uploads\/2023\/05\/header-bearb-2-300x126.png 300w, https:\/\/www.1tool.com\/wp-content\/uploads\/2023\/05\/header-bearb-2-768x323.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a31193e elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"a31193e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ec75be\" data-id=\"5ec75be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e470ae shadepro-sticky-no elementor-widget elementor-widget-heading\" data-id=\"8e470ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le Social CRM ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d53ca shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"87d53ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 une \u00e9poque o\u00f9 les r\u00e9seaux sociaux font partie int\u00e9grante de notre quotidien, il devient de plus en plus important pour les entreprises d&#8217;utiliser ces plateformes non seulement comme espace publicitaire, mais aussi comme outil pour am\u00e9liorer les relations avec les clients. Rien qu&#8217;en Allemagne, les gens passent plusieurs heures par jour sur les r\u00e9seaux sociaux comme Facebook, Instagram ou Twitter. Facebook compte \u00e0 lui seul environ <g id=\"gid_0\">32 millions d&#8217;utilisateurs mensuels<\/g> dans le pays, soit pr\u00e8s de 40 % de la population. Cette forte activit\u00e9 des utilisateurs fait des m\u00e9dias sociaux un lieu id\u00e9al pour les entreprises afin d&#8217;interagir avec les clients et d&#8217;atteindre des groupes cibles potentiels.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dafe22 shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"5dafe22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&#8217;est l\u00e0 qu&#8217;intervient le <strong>Social CRM<\/strong>: Il ajoute aux syst\u00e8mes CRM traditionnels la possibilit\u00e9 d&#8217;int\u00e9grer les m\u00e9dias sociaux comme canal de communication et d&#8217;interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51a3c4b\" data-id=\"51a3c4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d67fd40 shadepro-sticky-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d67fd40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2024\/11\/dlxmedia-hu-rzBfJ6sMmzA-unsplash.jpg\" class=\"attachment-full size-full wp-image-78975\" alt=\"\" srcset=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2024\/11\/dlxmedia-hu-rzBfJ6sMmzA-unsplash.jpg 1920w, https:\/\/www.1tool.com\/wp-content\/uploads\/2024\/11\/dlxmedia-hu-rzBfJ6sMmzA-unsplash-300x200.jpg 300w, https:\/\/www.1tool.com\/wp-content\/uploads\/2024\/11\/dlxmedia-hu-rzBfJ6sMmzA-unsplash-1024x683.jpg 1024w, https:\/\/www.1tool.com\/wp-content\/uploads\/2024\/11\/dlxmedia-hu-rzBfJ6sMmzA-unsplash-768x512.jpg 768w, https:\/\/www.1tool.com\/wp-content\/uploads\/2024\/11\/dlxmedia-hu-rzBfJ6sMmzA-unsplash-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3fa4a5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"f3fa4a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7944313\" data-id=\"7944313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d28df68 shadepro-sticky-no elementor-widget elementor-widget-heading\" data-id=\"d28df68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que signifie Social CRM ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b68a1 shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"40b68a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le CRM social<\/strong> (gestion de la relation client) d\u00e9crit l&#8217;int\u00e9gration des m\u00e9dias sociaux dans les syst\u00e8mes CRM classiques. Il cr\u00e9e de nouvelles possibilit\u00e9s de communication entre les entreprises et leurs clients et ouvre des voies alternatives pour commercialiser des produits et des services. <\/p><p>La particularit\u00e9 du Social CRM r\u00e9side dans la combinaison d&#8217;un <strong>dialogue direct<\/strong> avec les clients et de la <strong>collecte de donn\u00e9es pr\u00e9cieuses<\/strong> sur leur comportement, leurs opinions et leurs pr\u00e9f\u00e9rences. Gr\u00e2ce \u00e0 ces aper\u00e7us, les entreprises peuvent : <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c05f48a elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"c05f48a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9048542\" data-id=\"9048542\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d77f4 shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"f7d77f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"34\" viewBox=\"0 0 31 34\"><g><g><g><\/g><g><path fill=\"#416ff4\" d=\"M21.163.33a9.165 9.165 0 1 1 0 18.329 9.165 9.165 0 1 1 0-18.329zM6.997 17.002a6.663 6.663 0 1 1 0 13.327 6.663 6.663 0 1 1 0-13.327zm16.666 6.668a4.998 4.998 0 0 1 0 9.993c-2.761 0-5-2.236-5-4.996a4.998 4.998 0 0 1 5-4.997z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Personalisierte Werbeangebote<\/h4>\n\t\t\t\t\t<p><p>erstellen, die genau auf die Bed\u00fcrfnisse der Zielgruppe zugeschnitten sind.<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d58b4d6\" data-id=\"d58b4d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-799518b shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"799518b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\"><g><g><g><\/g><g><path fill=\"#2bd67b\" d=\"M21.6 21.6a.9.9 0 0 0 0-1.8h-7.2a4.5 4.5 0 0 1 0-9h1.8V7.2h3.6v3.6h4.5v3.6h-9.9a.9.9 0 1 0 0 1.8h7.2a4.5 4.5 0 0 1 0 9h-1.8v3.6h-3.6v-3.6h-4.5v-3.6zM36 18c0-9.941-8.059-18-18-18S0 8.059 0 18s8.059 18 18 18 18-8.059 18-18z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Reichweite steigern<\/h4>\n\t\t\t\t\t<p><p>indem sie auf Plattformen pr\u00e4sent sind, auf denen sich ihre Zielgruppe aufh\u00e4lt.<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a22afe1\" data-id=\"a22afe1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e4f85e shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"2e4f85e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"36\" viewBox=\"0 0 28 36\"><g><g><g><\/g><g><path fill=\"#f7e36d\" d=\"M14.003 20.67a9.998 9.998 0 0 1-10-10c0-5.525 4.475-10 10-10a9.998 9.998 0 0 1 10.002 10c0 5.525-4.476 10-10.002 10zM.67 35.67c0-7.364 5.97-13.333 13.333-13.333 7.364 0 13.334 5.97 13.334 13.333z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Kundenzufriedenheit erh\u00f6hen<\/h4>\n\t\t\t\t\t<p><p>durch schnelleres und gezielteres Reagieren auf Feedback oder Probleme.<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9df9bff elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"9df9bff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-529c5a4\" data-id=\"529c5a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7812b22 shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"7812b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le Social CRM repose sur un logiciel CRM bien \u00e9tabli qui aide d\u00e9j\u00e0 de nombreuses entreprises \u00e0 g\u00e9rer efficacement leurs relations clients. L&#8217;int\u00e9gration des m\u00e9dias sociaux \u00e9tend les fonctionnalit\u00e9s d&#8217;un syst\u00e8me CRM en donnant acc\u00e8s \u00e0 des plates-formes utilis\u00e9es quotidiennement par des millions de clients potentiels. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc95bb2 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"cc95bb2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb4880a\" data-id=\"fb4880a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d51605c shadepro-sticky-no elementor-widget elementor-widget-spacer\" data-id=\"d51605c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1dd31a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"1dd31a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a2c004d\" data-id=\"a2c004d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b846f20 shadepro-sticky-no elementor-widget elementor-widget-heading\" data-id=\"b846f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne le Social CRM ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc7040 shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"1fc7040\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le fonctionnement du CRM social est similaire \u00e0 celui des syst\u00e8mes CRM classiques, mais il y ajoute l&#8217;utilisation des m\u00e9dias sociaux comme canal de communication. Alors que les outils CRM traditionnels s&#8217;appuient principalement sur la communication par e-mail, le CRM social utilise des plateformes telles que Facebook, Twitter, Instagram ou LinkedIn pour entrer en contact avec les clients. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94ff7f shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"f94ff7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonctionnalit\u00e9s cl\u00e9s du Social CRM :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3729792 shadepro-sticky-no elementor-widget elementor-widget-spacer\" data-id=\"3729792\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9871316 elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"9871316\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7ac58fa elementor-invisible\" data-id=\"7ac58fa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2da2959 shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"2da2959\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"47\" height=\"32\" viewBox=\"0 0 47 32\"><g><g><g opacity=\".4\"><path fill=\"#68d585\" d=\"M46.934 20.427l-6.794-10a.963.963 0 0 0-.795-.427h-3.882v8c0 2.761-2.173 5-4.853 5h-16.5v6c0 1.657 1.304 3 2.912 3h22.323c.317 0 .615-.16.796-.427l6.794-10a1.025 1.025 0 0 0 0-1.146z\"><\/path><\/g><g><path fill=\"#68d585\" d=\"M30.198 22H7.874a.962.962 0 0 1-.795-.426l-6.794-10a1.025 1.025 0 0 1 0-1.146l6.794-10A.963.963 0 0 1 7.874 0h22.324c1.608 0 2.912 1.343 2.912 3v16c0 1.657-1.304 3-2.912 3z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">\u00d6ffentliche Kommunikation<\/h4>\n\t\t\t\t\t<p><p>Unternehmen k\u00f6nnen Inhalte wie Produktank\u00fcndigungen oder Marketingkampagnen \u00f6ffentlich in sozialen Netzwerken teilen. Dadurch erreicht die Botschaft eine breite Zielgruppe.<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4c54ca3 elementor-invisible\" data-id=\"4c54ca3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba2107b shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"ba2107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"36\" viewBox=\"0 0 41 36\"><g><g><g opacity=\".4\"><path fill=\"#68d585\" d=\"M38.816 25.509l-6.884-2.585a.894.894 0 0 1-.567-.72l-.352-2.552c2.463-1.437 3.99-4.13 3.997-7.051V7.265c-.002-2.443-1.77-4.5-4.119-4.793l-.76-1.571C29.766.167 28.935-.178 28.18.09l-4.694 1.732a6.575 6.575 0 0 0-3.376 3.135c2.269 1.95 3.578 4.841 3.573 7.89V14.4a15.077 15.077 0 0 0 2.178 6.603c.416.644.544 1.443.351 2.192a2.683 2.683 0 0 1-1.36 1.722c-.279.137-.568.253-.864.347l1.2.372c2.217.678 3.734 2.786 3.723 5.173V35.1a2.747 2.747 0 0 1-.16.9h11.488c.48 0 .871-.403.871-.9v-6.21c-.003-1.512-.92-2.862-2.294-3.381z\"><\/path><\/g><g><path fill=\"#68d585\" d=\"M26.21 36H1.01c-.497 0-.9-.41-.9-.914v-4.36c-.007-1.617 1.039-3.045 2.566-3.503l5.973-1.82a.91.91 0 0 0 .63-.747l.146-1.028c-3.856.595-6.02-.475-6.12-.524a.911.911 0 0 1-.468-.583.926.926 0 0 1 .122-.743 16.766 16.766 0 0 0 2.551-7.72v-1.83A8.29 8.29 0 0 1 8.077 6.22a8.025 8.025 0 0 1 6.073-2.2c4.316.365 7.618 4.06 7.56 8.46v1.578a16.766 16.766 0 0 0 2.549 7.721.926.926 0 0 1 .121.743.911.911 0 0 1-.468.583c-.099.05-2.261 1.118-6.12.524l.146 1.028a.91.91 0 0 0 .63.747l5.976 1.82c1.527.458 2.573 1.886 2.566 3.503v4.36a.907.907 0 0 1-.9.914z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Monitoring<\/h4>\n\t\t\t\t\t<p><p>Mit Social CRM k\u00f6nnen Unternehmen s\u00e4mtliche Erw\u00e4hnungen ihrer Marke auf sozialen Plattformen verfolgen. Dieses Monitoring hilft dabei, Trends zu erkennen, Kundenfeedback auszuwerten und schneller auf Beschwerden oder Fragen zu reagieren.<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d2a4604 elementor-invisible\" data-id=\"d2a4604\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc52c3a shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"bc52c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\"><g><g><g opacity=\".4\"><path fill=\"#68d585\" d=\"M35.565 23.635a.91.91 0 0 0-.91.91V38.18H1.928V10.908h4.546a.91.91 0 0 0 0-1.818H1.019A.91.91 0 0 0 .11 10v29.09c0 .502.407.91.91.91h34.545a.91.91 0 0 0 .909-.91V24.545a.91.91 0 0 0-.91-.91z\"><\/path><\/g><g><path fill=\"#68d585\" d=\"M39.806 12.95L25.261.224a.91.91 0 0 0-1.507.684v6.374C12.446 7.58 7.39 13.498 7.39 26.358a.909.909 0 0 0 .91.91.91.91 0 0 0 .726-.359c3.024-3.963 5.885-6.8 14.728-6.908v6.363a.909.909 0 0 0 1.507.684l14.545-12.724a.909.909 0 0 0 0-1.37z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Datenanalyse<\/h4>\n\t\t\t\t\t<p><p>Social CRM sammelt Daten aus sozialen Netzwerken, um das Verhalten, die Vorlieben und das Feedback von Kunden besser zu verstehen. Diese Informationen k\u00f6nnen anschlie\u00dfend genutzt werden, um Marketingstrategien zu optimieren und personalisierte Kampagnen zu erstellen.<\/p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a607e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"6a607e8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1011681\" data-id=\"1011681\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-198596c elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"198596c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0451ae1\" data-id=\"0451ae1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb94274 shadepro-sticky-no elementor-widget elementor-widget-heading\" data-id=\"bb94274\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples pratiques de Social CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d0031c elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"5d0031c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d60e0d\" data-id=\"8d60e0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fed071 elementor-widget__width-auto elementor-absolute elementor-widget-tablet__width-initial shadepro-sticky-no elementor-widget elementor-widget-image\" data-id=\"5fed071\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"397\" height=\"547\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2020\/09\/content-img-opacity.jpg\" class=\"attachment-full size-full wp-image-3224\" alt=\"\" srcset=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2020\/09\/content-img-opacity.jpg 397w, https:\/\/www.1tool.com\/wp-content\/uploads\/2020\/09\/content-img-opacity-218x300.jpg 218w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a2f31 shadepro-sticky-no elementor-widget elementor-widget-image\" data-id=\"58a2f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/elementor\/thumbs\/pexels-ketut-subiyanto-4353618-r45aw9kr2yzn6rni8w7o699hd5ze4idvaltfjzj9cy.jpg\" title=\"pexels-ketut-subiyanto-4353618\" alt=\"pexels-ketut-subiyanto-4353618\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-706b44e\" data-id=\"706b44e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9075657 shadepro-sticky-no elementor-widget elementor-widget-shadepro-accordion\" data-id=\"9075657\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"shadepro-accordion-items\"><div class=\"shadepro-accordion-single-item   elementor-repeater-item-d0095ab\"><div class=\"shadepro-accordion-title\"><h3 class=\"shadepro-accordion-heading\">Produktank\u00fcndigungen und Feedback<\/h3><div class=\"shadepro-active-inactive-icon\"><span class=\"shadepro-active-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span><span class=\"shadepro-inactive-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span><\/div><\/div><div class=\"shadepro-accordion-content\"><div class=\"shadepro-accordion-content-wrapper has-image-no image-position-right\"><div class=\"shadepro-accordion-text\"><div><p>Ein Unternehmen ver\u00f6ffentlicht ein neues Produkt auf Social Media und erh\u00e4lt direktes Feedback von Nutzern. Social CRM-Tools analysieren diese R\u00fcckmeldungen, um Verbesserungsm\u00f6glichkeiten zu identifizieren.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"shadepro-accordion-single-item   elementor-repeater-item-8be54f3\"><div class=\"shadepro-accordion-title\"><h3 class=\"shadepro-accordion-heading\">Gezielte Werbung<\/h3><div class=\"shadepro-active-inactive-icon\"><span class=\"shadepro-active-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span><span class=\"shadepro-inactive-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span><\/div><\/div><div class=\"shadepro-accordion-content\"><div class=\"shadepro-accordion-content-wrapper has-image-no image-position-right\"><div class=\"shadepro-accordion-text\"><div><p>Nutzer, die sich bereits f\u00fcr ein Produkt interessiert haben, erhalten gezielte Anzeigen f\u00fcr neue oder \u00e4hnliche Produkte. So kann ein Unternehmen potenzielle Kunden erneut ansprechen und die Conversion-Rate erh\u00f6hen.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"shadepro-accordion-single-item   elementor-repeater-item-efbb85a\"><div class=\"shadepro-accordion-title\"><h3 class=\"shadepro-accordion-heading\">Verbesserung des Kundenservice<\/h3><div class=\"shadepro-active-inactive-icon\"><span class=\"shadepro-active-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span><span class=\"shadepro-inactive-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span><\/div><\/div><div class=\"shadepro-accordion-content\"><div class=\"shadepro-accordion-content-wrapper has-image-no image-position-right\"><div class=\"shadepro-accordion-text\"><div><p>Bei spezifischen Beschwerden k\u00f6nnen Unternehmen direkt reagieren, L\u00f6sungen anbieten und verlorenes Vertrauen wiederherstellen. Diese Interaktion ist nicht nur f\u00fcr den betroffenen Kunden, sondern auch f\u00fcr das \u00f6ffentliche Publikum sichtbar, was die Markenwahrnehmung positiv beeinflussen kann.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"shadepro-accordion-single-item   elementor-repeater-item-7ea017c\"><div class=\"shadepro-accordion-title\"><h3 class=\"shadepro-accordion-heading\">Innovation durch Nutzerfeedback<\/h3><div class=\"shadepro-active-inactive-icon\"><span class=\"shadepro-active-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span><span class=\"shadepro-inactive-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span><\/div><\/div><div class=\"shadepro-accordion-content\"><div class=\"shadepro-accordion-content-wrapper has-image-no image-position-right\"><div class=\"shadepro-accordion-text\"><div><p>Unternehmen analysieren Nachfragen oder Vorschl\u00e4ge von Nutzern und entwickeln daraus neue Produkte oder Dienstleistungen.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72eea08 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"72eea08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da7b09f\" data-id=\"da7b09f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780477a shadepro-sticky-no elementor-widget elementor-widget-heading\" data-id=\"780477a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi le Social CRM est-il si important ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14bdc2 shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"b14bdc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le CRM social n&#8217;est pas seulement un outil pratique, c&#8217;est un avantage strat\u00e9gique. Les entreprises peuvent ainsi <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf9ce4 shadepro-sticky-no elementor-widget elementor-widget-spacer\" data-id=\"ecf9ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12fb949 shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"12fb949\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Schneller und gezielter auf Kundenbed\u00fcrfnisse eingehen.<\/h4>\n\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-febbca0 shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"febbca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Langfristige Kundenbindungen aufbauen.<\/h4>\n\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e776b61 shadepro-sticky-no elementor-widget elementor-widget-shadepro-inline-icon-box\" data-id=\"e776b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"shadepro-inline-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"shadepro-inline-icon-item \">\n\t\t\t\t<div class=\"shadepro-inline-icon-box-wrap\">\n\t\t\t\t\t<span class=\"shadepro-inline-icon-box-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"shadepro-inline-icon-box-content\">\n\t\t\t\t\t<h4 class=\"shadepro-inline-icon-box-title\">Ihre Marke st\u00e4rken und positive Mundpropaganda f\u00f6rdern.<\/h4>\n\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043af79 shadepro-sticky-no elementor-widget elementor-widget-spacer\" data-id=\"043af79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b2bd9 shadepro-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"e1b2bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un monde o\u00f9 les m\u00e9dias sociaux gagnent chaque jour en importance, le Social CRM offre aux entreprises la possibilit\u00e9 de rencontrer leurs clients d&#8217;\u00e9gal \u00e0 \u00e9gal, de mieux comprendre leurs besoins et de maximiser leur port\u00e9e sur les plates-formes les plus pertinentes.<\/p><p>D\u00e9couvrez comment <strong>1Tool<\/strong> peut aider votre entreprise \u00e0 exploiter au mieux les possibilit\u00e9s du Social CRM et \u00e0 faire passer vos relations clients au niveau sup\u00e9rieur !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33301cc\" data-id=\"33301cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc5746f elementor-section-boxed elementor-section-height-default elementor-section-height-default shadepro-adv-gradient-no shadepro-sticky-no\" data-id=\"fc5746f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5117e13\" data-id=\"5117e13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc5772a elementor-widget__width-auto elementor-absolute shadepro-sticky-no elementor-widget elementor-widget-image\" data-id=\"fc5772a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"223\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2020\/08\/content-2-round.png\" class=\"attachment-full size-full wp-image-2267\" alt=\"\" srcset=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2020\/08\/content-2-round.png 223w, https:\/\/www.1tool.com\/wp-content\/uploads\/2020\/08\/content-2-round-100x100.png 100w, https:\/\/www.1tool.com\/wp-content\/uploads\/2020\/08\/content-2-round-150x150.png 150w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f0346 elementor-widget__width-auto shadepro-sticky-no elementor-widget elementor-widget-image\" data-id=\"99f0346\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;shadepro_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/elementor\/thumbs\/pexels-cottonbro-5081918-r45aw7p23dj4yubiigb28s8duncy06k4z6ysj7mwms.jpg\" title=\"pexels-cottonbro-5081918\" alt=\"pexels-cottonbro-5081918\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CRM social 1Tool se connecte facilement aux m\u00e9dias sociaux et devient ainsi un outil de CRM social. 1Tool Demo Version Jetzt unverbindlich testen Kostenloses Beratungsgespr\u00e4ch Jetzt Kontakt aufnehmen Qu&#8217;est-ce que le Social CRM ? \u00c0 une \u00e9poque o\u00f9 les r\u00e9seaux sociaux font partie int\u00e9grante de notre quotidien, il devient de plus en plus important pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":79066,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-78974","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with 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