{"id":79573,"date":"2011-12-02T12:09:59","date_gmt":"2011-12-02T11:09:59","guid":{"rendered":"https:\/\/www.1tool.com\/blog\/le-journal-economique-rapporte-sur-1tool\/"},"modified":"2026-05-07T15:03:42","modified_gmt":"2026-05-07T13:03:42","slug":"le-journal-economique-rapporte-sur-1tool","status":"publish","type":"post","link":"https:\/\/www.1tool.com\/fr\/blog\/le-journal-economique-rapporte-sur-1tool\/","title":{"rendered":"Le journal \u00e9conomique rapporte sur 1Tool…"},"content":{"rendered":"\n

L’\u00e9dition d’hier du “Wirtschaftsblatt” a publi\u00e9 un article sur 1Tool :<\/p>\n\n

\"\"<\/figure>\n\n

Avec la solution CRM 1Tool, l’agence web K\u00f6rbler<\/a> de Styrie permet \u00e9galement aux petites et moyennes entreprises de lancer des campagnes marketing en appuyant sur un bouton. Une gestion professionnelle et syst\u00e9matique de la relation client (CRM) devient de plus en plus importante pour les petites et moyennes entreprises – mais l’offre de solutions CRM abordables reste limit\u00e9e. L’agence web K\u00f6rbler de Gamlitz s’est donn\u00e9 pour mission de d\u00e9velopper une solution CRM \u00e9conomique et simple d’utilisation sp\u00e9cialement pour les PME. <\/p>\n\n

“Nous \u00e9tions nous-m\u00eames \u00e0 la recherche d’un syst\u00e8me CRM pour fournir \u00e0 nos clients et partenaires commerciaux des nouvelles personnalis\u00e9es<\/em>“, raconte le directeur g\u00e9n\u00e9ral Mario K\u00f6rbler. Le logiciel modulaire “1Tool<\/g>” est propos\u00e9 sous forme de solution cloud. Le client peut composer lui-m\u00eame son package, du package de base \u00e0 10 \u20ac (gestion des contacts et du calendrier uniquement) au v\u00e9ritable outil marketing \u00e0 40 \u20ac, avec des fonctions telles que l’envoi programm\u00e9 de SMS, la newsletter, la gestion des leads, etc. Avec le “pack d’organisation” \u00e0 15 \u20ac, il est possible de mettre en \u0153uvre une gestion de projet compl\u00e8te. Comme pour toute solution cloud, la gestion des donn\u00e9es n’incombe pas au client, mais celles-ci sont d\u00e9pos\u00e9es dans des centres de donn\u00e9es qui, selon l’agence, sont tous situ\u00e9s en Autriche. <\/p>\n\n

L’URGENCE REND INVENTIF<\/h2>\n\n

“Nous n’avons pas trouv\u00e9 de solution pour les PME qui comprenne \u00e9galement un composant pour le e-marketing”, explique K\u00f6rbler. “Nous avons donc commenc\u00e9 \u00e0 d\u00e9velopper le logiciel pour nos propres besoins. <\/em>.” Aujourd’hui, 1Tool est d\u00e9j\u00e0 utilis\u00e9 par deux cents entreprises, dont la municipalit\u00e9 de Gamlitz<\/g> ou le c\u00e9l\u00e8bre domaine viticole Sabathi<\/g>. Mais m\u00eame les “grands”, comme la Raiffeisenbank Wien-Nieder\u00f6sterreich<\/g>, utilisent 1Tool. “Notre vision est d’offrir les meilleures solutions num\u00e9riques de marketing et de gestion de la relation client pour les PME<\/g>“, explique K\u00f6rbler pour d\u00e9crire les objectifs ambitieux de la jeune entreprise. <\/p>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9dition d’hier du “Wirtschaftsblatt” a publi\u00e9 un article sur 1Tool : Avec la solution CRM 1Tool, l’agence web K\u00f6rbler de Styrie permet \u00e9galement aux petites et moyennes entreprises de lancer des campagnes marketing en appuyant sur un bouton. Une gestion professionnelle et syst\u00e9matique de la relation client (CRM) devient de plus en plus importante pour […]<\/p>\n","protected":false},"author":1,"featured_media":79576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6898],"tags":[7026,7419,7420,7424,7422,7427,7426],"class_list":["post-79573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generalites","tag-crm-cloud","tag-crm-en-tant-que-service","tag-crm-petites-et-moyennes-entreprises","tag-gestion-de-la-relation-client-cloud","tag-solution-crm","tag-solution-crm-economique","tag-solution-crm-facile-a-utiliser"],"acf":[],"yoast_head":"\nLe journal \u00e9conomique rapporte sur 1Tool... - 1Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1tool.com\/fr\/blog\/le-journal-economique-rapporte-sur-1tool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le journal \u00e9conomique rapporte sur 1Tool... - 1Tool\" \/>\n<meta property=\"og:description\" content=\"L’\u00e9dition d’hier du “Wirtschaftsblatt” a publi\u00e9 un article sur 1Tool : Avec la solution CRM 1Tool, l’agence web K\u00f6rbler de Styrie permet \u00e9galement aux petites et moyennes entreprises de lancer des campagnes marketing en appuyant sur un bouton. 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