{"id":79670,"date":"2021-06-27T12:46:00","date_gmt":"2021-06-27T10:46:00","guid":{"rendered":"https:\/\/www.1tool.com\/blog\/marketing-par-e-mail-base-sur-la-base-de-donnees-clients\/"},"modified":"2026-05-07T15:04:21","modified_gmt":"2026-05-07T13:04:21","slug":"marketing-par-e-mail-base-sur-la-base-de-donnees-clients","status":"publish","type":"post","link":"https:\/\/www.1tool.com\/fr\/blog\/marketing-par-e-mail-base-sur-la-base-de-donnees-clients\/","title":{"rendered":"Marketing par e-mail bas\u00e9 sur la base de donn\u00e9es clients"},"content":{"rendered":"<p>1Tool vous permet d&#8217;envoyer des newsletters et des emails professionnels et personnalis\u00e9s avec peu d&#8217;effort et sans connaissances HTML. 1Tool comprend \u00e9galement des rapports d&#8217;email marketing int\u00e9gr\u00e9s qui comptent les clics et permettent ainsi d&#8217;\u00e9valuer les contacts avec les clients. Cela vous permet de r\u00e9aliser facilement des campagnes d&#8217;email marketing bas\u00e9es sur votre base de donn\u00e9es clients (CRM). Mais le v\u00e9ritable avantage de 1Tool r\u00e9side dans la fusion de la <g id=\"gid_0\">newsletter d&#8217;email marketing<\/g>, du <g id=\"gid_1\">CRM<\/g> et <g id=\"gid_2\">des m\u00e9dias sociaux<\/g>. Cette combinaison unique donne \u00e0 votre entreprise la possibilit\u00e9 de g\u00e9rer ses clients dans une seule solution ET d&#8217;envoyer des newsletters e-mail personnalis\u00e9es aux clients.    <\/p>\n<p><span style=\"font-size: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">En tant que solution int\u00e9gr\u00e9e, 1Tool vous offre les avantages suivants <\/span><strong style=\"font-size: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">solution de CRM et d&#8217;email marketing<\/strong><span style=\"font-size: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">:<\/span><\/p>\n<h2>L&#8217;e-mail marketing facile<\/h2>\n<p>Avec 1Tool, tout le monde peut cr\u00e9er des campagnes d&#8217;emailing professionnelles sans grande formation. Gr\u00e2ce aux mod\u00e8les pr\u00e9d\u00e9finis de newsletters par e-mail, vous pouvez cr\u00e9er des campagnes en quelques minutes sans aucune connaissance en programmation. L&#8217;interface utilisateur simple vous permet de vous lancer rapidement et d&#8217;obtenir des r\u00e9sultats dans l&#8217;email marketing sans avoir besoin de beaucoup de temps de formation.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/E-Mail_Marketing_mit-Kundendatenbank.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"421\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/E-Mail_Marketing_mit-Kundendatenbank.jpeg\" alt=\"\" class=\"wp-image-54139\" srcset=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/E-Mail_Marketing_mit-Kundendatenbank.jpeg 1000w, https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/E-Mail_Marketing_mit-Kundendatenbank-300x126.jpeg 300w, https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/E-Mail_Marketing_mit-Kundendatenbank-768x323.jpeg 768w, https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/E-Mail_Marketing_mit-Kundendatenbank-492x207.jpeg 492w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Int\u00e9gration des donn\u00e9es clients et de l&#8217;e-mail marketing<\/h2>\n\n<p>Le grand avantage de 1Tools est que le noyau du logiciel est bas\u00e9 sur une <strong>base de donn\u00e9es clients<\/strong> (CRM). Ainsi, cette base de donn\u00e9es est la base de votre marketing par e-mail. Ainsi, vous disposez de toutes les informations sur les clients lors de l&#8217;envoi des newsletters par e-mail et vous pouvez envoyer des campagnes et des newsletters par e-mail de mani\u00e8re cibl\u00e9e. Cette solution int\u00e9gr\u00e9e vous permet de regrouper toutes les informations dont vous disposez sur un client en un seul endroit. Bien entendu, vous pouvez voir dans la base de donn\u00e9es clients quelles newsletters ont d\u00e9j\u00e0 \u00e9t\u00e9 envoy\u00e9es au client et comment votre client a r\u00e9agi \u00e0 ces newsletters par e-mail.    <\/p>\n\n<p>Vous pouvez ainsi envoyer des messages et des informations \u00e0 vos clients de mani\u00e8re beaucoup plus cibl\u00e9e. Les clients peuvent \u00eatre cat\u00e9goris\u00e9s diff\u00e9remment et, sur la base de cette cat\u00e9gorisation, les newsletters peuvent \u00eatre cibl\u00e9es et envoy\u00e9es \u00e0 des groupes pr\u00e9cis. En int\u00e9grant l&#8217;e-mail marketing et la base de donn\u00e9es clients, vous pouvez par exemple envoyer des newsletters en fonction des produits achet\u00e9s par le client ou en fonction du code postal ou de la taille de l&#8217;entreprise.  <\/p>\n\n<h2 class=\"wp-block-heading\">Rapports complets sur les newsletters<\/h2>\n\n<p>1Tool vous donne des informations compl\u00e8tes sur vos campagnes d&#8217;emailing gr\u00e2ce aux rapports int\u00e9gr\u00e9s. Vous pouvez voir les indicateurs cl\u00e9s de vos campagnes d&#8217;emailing en un coup d&#8217;\u0153il : <\/p>\n\n<ul class=\"wp-block-list\"><li>Quel client a re\u00e7u quels e-mails et lesquels ont \u00e9t\u00e9 lus ?<\/li><li>Quelles adresses e-mail ne sont plus correctes ?<\/li><li>Quels programmes de messagerie sont utilis\u00e9s (Microsoft Outlook, Thunderbird, Apple Mail, Webmail, GMX, GMAIL &#8230;)<\/li><li>Quels liens ont \u00e9t\u00e9 fr\u00e9quemment cliqu\u00e9s et par quels clients ?<\/li><\/ul>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"605\" height=\"739\" src=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/kampagnenstatistik_thumb.jpeg\" alt=\"\" class=\"wp-image-54140\" title=\"Statistiques des campagnes d'email marketing\" srcset=\"https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/kampagnenstatistik_thumb.jpeg 605w, https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/kampagnenstatistik_thumb-246x300.jpeg 246w, https:\/\/www.1tool.com\/wp-content\/uploads\/2022\/04\/kampagnenstatistik_thumb-492x601.jpeg 492w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1Tool vous permet d&#8217;envoyer des newsletters et des emails professionnels et personnalis\u00e9s avec peu d&#8217;effort et sans connaissances HTML. 1Tool comprend \u00e9galement des rapports d&#8217;email marketing int\u00e9gr\u00e9s qui comptent les clics et permettent ainsi d&#8217;\u00e9valuer les contacts avec les clients. Cela vous permet de r\u00e9aliser facilement des campagnes d&#8217;email marketing bas\u00e9es sur votre base de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6972,6901,6971],"tags":[7639,7555,5708,7642],"class_list":["post-79670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin-dinformation","category-crm","category-marketing-par-e-mail","tag-crm-avec-e-mail-marketing","tag-crm-avec-newsletter","tag-email-marketing-crm","tag-lettres-dinformation-basees-sur-les-donnees-des-clients"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing par e-mail bas\u00e9 sur la base de donn\u00e9es clients - 1Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1tool.com\/fr\/blog\/marketing-par-e-mail-base-sur-la-base-de-donnees-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing par e-mail bas\u00e9 sur la base de donn\u00e9es clients - 1Tool\" \/>\n<meta property=\"og:description\" content=\"1Tool vous permet d&#8217;envoyer des newsletters et des emails professionnels et personnalis\u00e9s avec peu d&#8217;effort et sans connaissances HTML. 1Tool comprend \u00e9galement des rapports d&#8217;email marketing int\u00e9gr\u00e9s qui comptent les clics et permettent ainsi d&#8217;\u00e9valuer les contacts avec les clients. 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