{"id":72959,"date":"2012-10-17T21:22:45","date_gmt":"2012-10-17T19:22:45","guid":{"rendered":"https:\/\/www.1tool.com\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/"},"modified":"2026-04-30T16:40:03","modified_gmt":"2026-04-30T14:40:03","slug":"e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti","status":"publish","type":"post","link":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/","title":{"rendered":"E-novice so \u0161e vedno v modi: 6 stvari, ki jih morate vedeti"},"content":{"rendered":"\n

Tudi (ali predvsem) v dobi Facebooka in Twitterja e-novice pomembno prispevajo k digitalnemu uspehu.<\/p>\n\n

Tukaj je pregled 6 trendov in aktualnih nasvetov v zvezi z e-po\u0161tnim tr\u017eenjem:<\/p>\n\n

1.) 94 odstotkov proti 39 odstotkom<\/h3>\n\n

Spletni uporabniki menijo, da je e-po\u0161ta dale\u010d najpomembnej\u0161i kanal. Kar 94 odstotkov Nemcev dnevno prejme vsaj eno komercialno glasilo, a le 39 odstotkov jih je obo\u017eevalcev neke organizacije na Facebooku, kot lahko preberete na Bernetblogu<\/g>. \u0160e en plus za e-novice: 71 odstotkov Nemcev zjutraj najprej preveri elektronsko po\u0161to, medtem ko jih le 13 odstotkov najprej preveri svoj ra\u010dun na Facebooku. <\/p>\n\n

2) Brez utripalnikov<\/h3>\n\n

“Toda \u010de \u017eelimo, da bodo na\u0161e platforme (spletne revije, glasila, ve\u010dpredstavnostne vsebine) prepoznane, naro\u010dene in porabljene, moramo vklju\u010diti e-po\u0161to,” pravi strokovnjak za komunikacije Dominik Allemann<\/a>. E-novice morajo biti povezane s stranjo na Facebooku, stran na Facebooku z videoposnetki podjetja na YouTubu in tako naprej. To je treba podpreti s skladnim konceptom tr\u017eenja v dru\u017ebenih medijih. <\/p>\n\n

3) Mobilni telefon namesto ra\u010dunalnika<\/h3>\n\n

Pred koncem leta 2012 bo ve\u010d elektronske po\u0161te prebrane na mobilnih telefonih kot na ra\u010dunalnikih, pravijo strokovnjaki iz Nem\u010dije. Zato je bistveno, da se glasilo pravilno prika\u017ee tudi na pametnem telefonu. To lahko preprosto storite z na\u0161im orodjem za po\u0161iljanje novic, tako da po\u0161ljete testno razli\u010dico na svoj pametni telefon. <\/p>\n\n

4) Za hitre bralce<\/h3>\n\n

Besedila na spletu se raje prebirajo kot berejo v prostem \u010dasu. Zato je tudi za e-novice nujno, da so napisane na bralcu prijazen na\u010din: Kot lahko preberete pri strokovnjakih za e-novice, imajo pri tem pomembno vlogo kazalo, kratke besede, to\u010dke, slike. Povezave vedno pritegnejo pozornost. Zato: pogosteje se povezujte s svojim spletnim mestom ali drugimi spletnimi vsebinami, namesto da prejemnike novic dra\u017eite z dolgimi besedili. <\/p>\n\n

5) Posameznik = zanimivo<\/h3>\n\n

Lani se je stopnja klikov na glasila prvi\u010d pove\u010dala, kar strokovnjaki pripisujejo ve\u010dji individualizaciji e-po\u0161tnih sporo\u010dil. Individualizirano pomeni “prilagojeno prejemniku” (npr. ponudba rde\u010dega vina za kupce rde\u010dega vina). Logi\u010dno je, da bodo prejemniki pogosteje kliknili na nekaj, kar jih zanima. V na\u0161em orodju za po\u0161iljanje e-novic distribucijski seznami zagotavljajo najve\u010djo mo\u017eno individualizacijo va\u0161ih e-novic (in s tem visoko stopnjo klikov). <\/p>\n\n

6) Pove\u017eite predmet in prednaslov<\/h3>\n\n

Ne le tema glasila, ampak tudi prednaslov mora biti skladen. Prednaslov je stavek (ali del stavka), ki ga \u0161tevilni programi za elektronsko po\u0161to in pametni telefoni prika\u017eejo pod temo: tako reko\u010d kot pomo\u010d pri odlo\u010danju, ali je elektronsko sporo\u010dilo vredno branja. Na blogu Absolit<\/g> je na voljo dober primer (vklju\u010dno s posnetkom zaslona):Zadeva: “Ve\u010d prodaje s sodobno uporabnostjo” Prednaslov: “+++ Uredni\u0161tvo: Preprosti triki za ve\u010djo prodajo, rezervacije in registracije prek spletnega mesta +++” <\/p>\n\n

No, potem pa veliko sre\u010de z glasilom! \u010ce imate dodatna vpra\u0161anja, vam bodo na\u0161i svetovalci za stranke<\/g> seveda z veseljem pomagali. <\/p>\n","protected":false},"excerpt":{"rendered":"

Tudi (ali predvsem) v dobi Facebooka in Twitterja e-novice pomembno prispevajo k digitalnemu uspehu. Tukaj je pregled 6 trendov in aktualnih nasvetov v zvezi z e-po\u0161tnim tr\u017eenjem: 1.) 94 odstotkov proti 39 odstotkom Spletni uporabniki menijo, da je e-po\u0161ta dale\u010d najpomembnej\u0161i kanal. Kar 94 odstotkov Nemcev dnevno prejme vsaj eno komercialno glasilo, a le 39 […]<\/p>\n","protected":false},"author":1,"featured_media":72962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4326],"tags":[4389,4392,4391,4393,4390],"class_list":["post-72959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trzenje-po-e-posti","tag-nasveti-za-glasila","tag-oblikovanje-glasila","tag-pisanje-dobrih-glasil","tag-sestavljanje-glasila","tag-trendi-e-novic"],"acf":[],"yoast_head":"\nE-novice so \u0161e vedno v modi: 6 stvari, ki jih morate vedeti - 1Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-novice so \u0161e vedno v modi: 6 stvari, ki jih morate vedeti - 1Tool\" \/>\n<meta property=\"og:description\" content=\"Tudi (ali predvsem) v dobi Facebooka in Twitterja e-novice pomembno prispevajo k digitalnemu uspehu. Tukaj je pregled 6 trendov in aktualnih nasvetov v zvezi z e-po\u0161tnim tr\u017eenjem: 1.) 94 odstotkov proti 39 odstotkom Spletni uporabniki menijo, da je e-po\u0161ta dale\u010d najpomembnej\u0161i kanal. 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Tukaj je pregled 6 trendov in aktualnih nasvetov v zvezi z e-po\u0161tnim tr\u017eenjem: 1.) 94 odstotkov proti 39 odstotkom Spletni uporabniki menijo, da je e-po\u0161ta dale\u010d najpomembnej\u0161i kanal. Kar 94 odstotkov Nemcev dnevno prejme vsaj eno komercialno glasilo, a le 39 […]","og_url":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/","og_site_name":"1Tool","article_published_time":"2012-10-17T19:22:45+00:00","article_modified_time":"2026-04-30T14:40:03+00:00","og_image":[{"width":700,"height":475,"url":"https:\/\/www.1tool.com\/wp-content\/uploads\/2012\/10\/e_mail_newsletter-700x475-1.jpeg","type":"image\/jpeg"}],"author":"1Tool","twitter_card":"summary_large_image","twitter_misc":{"Written by":"1Tool","Est. reading time":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/#article","isPartOf":{"@id":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/"},"author":{"name":"1Tool","@id":"https:\/\/www.1tool.com\/sl\/#\/schema\/person\/805f5df1f0f0139a2c69e9851f871d44"},"headline":"E-novice so \u0161e vedno v modi: 6 stvari, ki jih morate vedeti","datePublished":"2012-10-17T19:22:45+00:00","dateModified":"2026-04-30T14:40:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/"},"wordCount":482,"publisher":{"@id":"https:\/\/www.1tool.com\/sl\/#organization"},"image":{"@id":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.1tool.com\/wp-content\/uploads\/2012\/10\/e_mail_newsletter-700x475-1.jpeg","keywords":["nasveti za glasila","oblikovanje glasila","pisanje dobrih glasil","sestavljanje glasila","trendi e-novic"],"articleSection":["Tr\u017eenje po e-po\u0161ti"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/","url":"https:\/\/www.1tool.com\/sl\/blog\/e-novice-so-se-vedno-v-modi-6-stvari-ki-jih-morate-vedeti\/","name":"E-novice so \u0161e vedno v modi: 6 stvari, ki jih morate vedeti - 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