{"id":73188,"date":"2011-12-04T16:14:52","date_gmt":"2011-12-04T15:14:52","guid":{"rendered":"https:\/\/www.1tool.com\/blog\/10-nasvetov-za-posiljanje-e-novic-z-orodjem-1tool\/"},"modified":"2026-04-30T16:42:04","modified_gmt":"2026-04-30T14:42:04","slug":"10-nasvetov-za-posiljanje-e-novic-z-orodjem-1tool","status":"publish","type":"post","link":"https:\/\/www.1tool.com\/sl\/blog\/10-nasvetov-za-posiljanje-e-novic-z-orodjem-1tool\/","title":{"rendered":"10 nasvetov za po\u0161iljanje e-novic z orodjem 1Tool"},"content":{"rendered":"\n

Z orodjem 1Tool lahko novice po\u0161iljate hitro in preprosto. \u010ce \u017eelite zagotoviti, da bodo va\u0161e stranke z veseljem brale novice, upo\u0161tevajte naslednje nasvete: <\/p>\n\n

1) Ohranite strukturo glasila<\/h3>\n\n

Preden po\u0161ljete svoje prvo glasilo, razmislite o jasni strukturi: na primer “Trenutni projekti”, “Zaklju\u010deni projekti”, “Ekipa” in “Datumi”. To strukturo morate ohraniti v vseh glasilih, da se bodo bralci lahko orientirali<\/g>. <\/p>\n\n

2) Optimalna vrstica predmeta<\/h3>\n\n

Izogibajte se dolgo\u010dasnim vrsticam predmetov. Vsebina mora biti privla\u010dna za prejemnika in preprosto oblikovana. Pomislite, kako bi ravnali sami: Katera vrstica predmeta bi vas osebno spodbudila k branju glasila? Izogibajte se uporabi posebnih znakov in v predmetni vrstici ne napi\u0161ite ve\u010d kot 40 do 50 znakov. Uporabite pozitivne besede, kot sta “korist” ali “prihranite”. <\/p>\n\n

3) Preizkusite razli\u010dne odjemalce e-po\u0161te<\/h3>\n\n
\"\"<\/figure>\n\n

Preden glasilo po\u0161ljete vsem prejemnikom, uporabite testno funkcijo v orodju 1Tool<\/strong> in glasilo po\u0161ljite na svoj naslov ali na e-po\u0161tne ra\u010dune GMX, Gmail, Yahoo itd. Tako lahko preverite, ali se glasilo pravilno prika\u017ee pri vseh odjemalcih. Imate tudi mo\u017enost, da glasilo vnaprej objavite na svoji spletni strani in v njem prika\u017eete sporo\u010dilo “\u010ce se to glasilo ne prika\u017ee pravilno, kliknite tukaj”. Obrnite se na na\u0161o ekipo, z veseljem vam bomo pomagali. <\/p>\n\n

4) Kratko in sladko<\/h3>\n\n

Tudi sami ne \u017eelite brati dolgih besedil v glasilu, kajne? Potem z njimi ne utrujajte prejemnikov glasila. Napi\u0161ite kratka besedila in napi\u0161ite povezavo do nadaljnjih informacij na va\u0161i spletni strani, blogu ali strani na Facebooku.<\/g> <\/p>\n\n

5) Razmi\u0161ljanje zunaj okvira<\/h3>\n\n

Ni nujno, da so informacije o va\u0161em podjetju vedno tiste, na katere se osredoto\u010date v glasilu. Zakaj ne bi poro\u010dali o novostih v panogi, kot so izumi, rezultati raziskav ali anket, ali objavili zanimivih videoposnetkov?<\/g> <\/p>\n\n

6) Odzivanje na stranke<\/h3>\n\n

Ali se je v zadnjem \u010dasu na vas obrnilo ve\u010d strank z vpra\u0161anji ali te\u017eavami? Potem naj bo to vpra\u0161anje vsebina va\u0161ega glasila! To so lahko na primer navodila za uporabo izdelka ali informacije o va\u0161em delovnem \u010dasu.<\/g> <\/p>\n\n

7) Preberite druga glasila<\/h3>\n\n

Tudi \u010de se otepate vsakodnevne poplave e-po\u0161te: ne zamudite branja drugih glasil! Tako boste vedno dobili navdih za svoje novice. <\/p>\n\n

8) Pripovedujte zgodbe<\/h3>\n\n

Ne utrujajte bralcev s suhimi podatki in tehni\u010dnimi specifikacijami o svojih izdelkih. Namesto tega pripovedujte zgodbe iz svojega podjetja!<\/strong> Imate zaposlenega, ki se je pravkar vrnil s potovanja v Azijo? Naj vam o tem pripoveduje v svojem glasilu! Je eden od va\u0161ih zaposlenih pri vas \u017ee 20 let? Potem naj vam pripoveduje o svojem takratnem delu! Tak\u0161ne “zgodbe” bodo bralce veliko bolj pritegnile kot suhoparna dejstva. <\/p>\n\n

9) Analizirajte ocene<\/h3>\n\n
\"\"<\/figure>\n\n

1Tool vam zagotavlja podrobne statisti\u010dne podatke o va\u0161ih glasilih. Preverite lahko tudi, katere povezave v glasilu so bile najpogosteje kliknjene<\/g>. Upo\u0161tevajte te analize pri pripravi naslednjega glasila! <\/p>\n\n

10) Pogum, da pustite vrzel<\/h3>\n\n

Ni vam treba po\u0161iljati glasila vsak mesec. \u010ce v enem mesecu nimate povedati ni\u010desar novega, ne po\u0161iljajte glasila! Preprosto pisanje “nekaj” nima smisla. <\/p>\n","protected":false},"excerpt":{"rendered":"

Z orodjem 1Tool lahko novice po\u0161iljate hitro in preprosto. \u010ce \u017eelite zagotoviti, da bodo va\u0161e stranke z veseljem brale novice, upo\u0161tevajte naslednje nasvete: 1) Ohranite strukturo glasila Preden po\u0161ljete svoje prvo glasilo, razmislite o jasni strukturi: na primer “Trenutni projekti”, “Zaklju\u010deni projekti”, “Ekipa” in “Datumi”. To strukturo morate ohraniti v vseh glasilih, da se bodo […]<\/p>\n","protected":false},"author":1,"featured_media":73189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4328,4326],"tags":[4735,4741,4740,4389,4749,4745,4747,4244,4737,4743],"class_list":["post-73188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glasilo","category-trzenje-po-e-posti","tag-crm-za-msp","tag-glasilo-za-msp","tag-iskanje-vsebine-za-novice","tag-nasveti-za-glasila","tag-novice-o-pripovedovanju-zgodb","tag-predmet-glasila","tag-program-za-posiljanje-glasila","tag-trzenje-po-e-posti","tag-upravljanje-odnosov-s-strankami-msp","tag-vsebina-glasila"],"acf":[],"yoast_head":"\n10 nasvetov za po\u0161iljanje e-novic z orodjem 1Tool - 1Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1tool.com\/sl\/blog\/10-nasvetov-za-posiljanje-e-novic-z-orodjem-1tool\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 nasvetov za po\u0161iljanje e-novic z orodjem 1Tool - 1Tool\" \/>\n<meta property=\"og:description\" content=\"Z orodjem 1Tool lahko novice po\u0161iljate hitro in preprosto. \u010ce \u017eelite zagotoviti, da bodo va\u0161e stranke z veseljem brale novice, upo\u0161tevajte naslednje nasvete: 1) Ohranite strukturo glasila Preden po\u0161ljete svoje prvo glasilo, razmislite o jasni strukturi: na primer “Trenutni projekti”, “Zaklju\u010deni projekti”, “Ekipa” in “Datumi”. 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