{"id":73290,"date":"2011-01-04T22:27:26","date_gmt":"2011-01-04T21:27:26","guid":{"rendered":"https:\/\/www.1tool.com\/blog\/vedno-vec-podjetij-uporablja-e-novice\/"},"modified":"2011-01-04T22:27:26","modified_gmt":"2011-01-04T21:27:26","slug":"vedno-vec-podjetij-uporablja-e-novice","status":"publish","type":"post","link":"https:\/\/www.1tool.com\/sl\/blog\/vedno-vec-podjetij-uporablja-e-novice\/","title":{"rendered":"Vedno ve\u010d podjetij uporablja e-novice"},"content":{"rendered":"<p>Ve\u010d kot 30 % nem\u0161kih in avstrijskih podjetij danes \u017ee po\u0161ilja e-po\u0161tne novice za pridobivanje novih in ohranjanje obstoje\u010dih strank. \u0160tevilna podjetja so se nau\u010dila ceniti stro\u0161kovno u\u010dinkovitost in odli\u010dno merljivost e-po\u0161tnih sporo\u010dil ter pripomogla k temu, da se je ta kanal spletnega tr\u017eenja resni\u010dno uveljavil. <\/p>\n<p>Z orodjem 1Tool lahko prejemnikom po\u0161iljate <strong>prilagojene novice<\/strong>, sporo\u010dila za javnost ali celo novice o izdelkih. Z orodjem 1Tool lahko v nekaj minutah in brez znanja programiranja po\u0161iljate prilagojene e-novice. Seveda 1Tool podpira celovito spremljanje uspe\u0161nosti, s katerim lahko merite svoje e-po\u0161tne kampanje.  <\/p>\n<p>Povzeli smo najpomembnej\u0161e razloge za razcvet e-po\u0161tnega tr\u017eenja in prednosti orodja 1Tool kot inteligentne programske opreme za po\u0161iljanje e-po\u0161tnih novic:<\/p>\n<p><!--more--><\/p>\n<h2>E-po\u0161tne novice povzro\u010dajo le nizke stro\u0161ke<\/h2>\n<p>V primerjavi s klasi\u010dnimi reklamnimi pismi e-novice ne povzro\u010dajo nobenih stro\u0161kov tiskanja, papirja ali po\u0161tnine. Pri e-po\u0161tnem tr\u017eenju so stro\u0161ki za programsko opremo in pristojbine ponudnikov le minimalni. Kreativne storitve za oblikovanje predlog za e-po\u0161tno tr\u017eenje in pisanje besedil za razpo\u0161iljanje so seveda podobne. Nasprotno pa so po\u0161tni stro\u0161ki za &#8220;digitalna reklamna pisma&#8221; le del\u010dek stro\u0161kov za papirnate po\u0161tne po\u0161iljke.   <\/p>\n<h2>Natan\u010den nadzor s pomo\u010djo poro\u010dil o novicah<\/h2>\n<p>Za razliko od oglasnih pisem je mogo\u010de z e-novicami meriti, katera sporo\u010dila so prebrana in katera ne. Z orodjem 1Tool lahko zabele\u017eite, katera vsebina v posameznem po\u0161tnem sporo\u010dilu je imela najvi\u0161jo stopnjo klikov in kateri izdelek se izka\u017ee za po\u010dasnega prodajalca. <\/p>\n<h2>Mo\u017enost hitrega ustvarjanja novic<\/h2>\n<p>S pomo\u010djo orodja 1Tool lahko v kratkem \u010dasu ustvarite in po\u0161ljete prilagojene e-novice. Le nekaj sekund ali minut po po\u0161iljanju so e-novice v e-po\u0161tnih predalih va\u0161ih strank, partnerjev in zaposlenih. <\/p>\n<h2>Vedno ve\u010d strank raje uporablja e-po\u0161to<\/h2>\n<p>Skoraj vsako gospodinjstvo v Avstriji in Nem\u010diji ima ra\u010dunalnik z dostopom do interneta. Vedno ve\u010d kupcev raje prejema ponudbe po elektronski po\u0161ti kot obi\u010dajne oglase. Stranke lahko s klikom mi\u0161ke prikli\u010dejo dodatne informacije o zanimivih \u010dlankih in nato \u017eeleni izdelek ali storitev kupijo neposredno prek spleta.  <\/p>\n<h2>Segmenti strank so lahko ciljno usmerjeni.<\/h2>\n<p>1Tool vam omogo\u010da, da izberete prave segmente strank prek integrirane <strong>zbirke podatkov o strankah<\/strong> in tem skupinam strank po\u0161ljete prilagojene e-novice. Z uporabo vseh podatkov o strankah lahko za\u010dnete izvajati ciljno usmerjene poizvedbe in ciljno po\u0161iljate e-po\u0161tna glasila. <\/p>\n<p>\u010ce \u017eeli va\u0161a organizacija izvajati uspe\u0161ne e-po\u0161tne kampanje, je 1Tool idealna re\u0161itev. \u0160e danes stopite v stik z nami! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u010d kot 30 % nem\u0161kih in avstrijskih podjetij danes \u017ee po\u0161ilja e-po\u0161tne novice za pridobivanje novih in ohranjanje obstoje\u010dih strank. \u0160tevilna podjetja so se nau\u010dila ceniti stro\u0161kovno u\u010dinkovitost in odli\u010dno merljivost e-po\u0161tnih sporo\u010dil ter pripomogla k temu, da se je ta kanal spletnega tr\u017eenja resni\u010dno uveljavil. Z orodjem 1Tool lahko prejemnikom po\u0161iljate prilagojene novice, sporo\u010dila [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4238,4326],"tags":[4964,4462,4966,4965,4967,4968],"class_list":["post-73290","post","type-post","status-publish","format-standard","hentry","category-splosno","category-trzenje-po-e-posti","tag-crm-z-e-novicami","tag-e-novice","tag-e-novice-crm","tag-e-novice-strankam-prek-programa-excel","tag-podatkovna-baza-strank-e-postne-novice","tag-posiljanje-novic-strankam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vedno ve\u010d podjetij uporablja e-novice - 1Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1tool.com\/sl\/blog\/vedno-vec-podjetij-uporablja-e-novice\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vedno ve\u010d podjetij uporablja e-novice - 1Tool\" \/>\n<meta property=\"og:description\" content=\"Ve\u010d kot 30 % nem\u0161kih in avstrijskih podjetij danes \u017ee po\u0161ilja e-po\u0161tne novice za pridobivanje novih in ohranjanje obstoje\u010dih strank. \u0160tevilna podjetja so se nau\u010dila ceniti stro\u0161kovno u\u010dinkovitost in odli\u010dno merljivost e-po\u0161tnih sporo\u010dil ter pripomogla k temu, da se je ta kanal spletnega tr\u017eenja resni\u010dno uveljavil. 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