If you write to your entire mailing list with every send-out, you risk many recipients receiving a message that is irrelevant to them. This not only lowers open and click rates but also increases the number of unsubscribes. Relevance comes when a mailing actually fits the situation of each recipient. That is why 1Tool lets you filter the audience of a newsletter or bulk email precisely instead of sending it to an entire list across the board.
Combine several filter criteria
When sending from 1Tool, you can narrow down the audience by mailing lists, by a contact's function or role, by product ownership on a specific reference date, by attendance, registration or reminder for an event, by birthday, and by custom fields such as postcode or federal state, among others. These criteria can be combined depending on the use case, so that a mailing reaches exactly the recipients for whom the content is genuinely relevant, rather than treating the entire list the same.
Practical use cases
A reminder about an event only needs to reach those who have registered for it. An offer for a particular product is only relevant to contacts who own that product on a specific reference date — or precisely those who do not. A birthday campaign naturally only concerns a small part of the list, and regional information only matters to contacts in a particular postcode or federal state. All of these scenarios can be handled with the audience filters directly when sending.
Less wastage, better results
A precisely filtered audience means less wastage: recipients less often receive messages that are not relevant to them, which has a positive effect on open and click rates as well as on the unsubscribe rate. At the same time, the risk of annoying contacts with frequent but unsuitable mailings goes down. For your company, this means higher-quality communication with less effort, as you no longer have to maintain a separate, manually created list for every audience.
Frequently asked questions
Can I apply several filter criteria at the same time?
Yes, the available criteria such as mailing list, function, product ownership, event attendance, birthday or custom fields can be combined depending on the use case.
Can I filter by ownership of a specific product at a specific point in time?
Yes, the audience can be narrowed down by product ownership on a specific reference date.
Can the mailing also be limited to participants of a specific event?
Yes, you can filter by attendance, registration or reminder for an event.
Are you still sending your next mailing to your entire list, or already targeting the right audience?