Since customer needs, user behavior and technologies are changing faster than ever, CRM solutions are also subject to constant change. These must adapt to new trends as best as possible and provide the functionalities required by users in order to continue to be convincing on the market.
As a CRM provider, we are constantly working on our 1Tool Software so that our customers can optimally manage their day-to-day business and, above all, meet today's requirements.
We have found out for you and summarized the 7 most important CRM trends of 2016:
1.) Social CRM
Social networks such as Facebook, Twitter & Co. are becoming increasingly important for both consumers and companies. So it's no wonder that the integration of social media is also very popular in the area of CRM systems. Customer information published on social channels is used by modern CRM solutions for more efficient and individual customer communication. In addition, CRM software increasingly relies on observing and evaluating the opinions and discussions shared by the target group on social media. This will enable companies to adapt their products and services to customer needs even faster and better in the future.
2.) CRM as an all-round talent
Another CRM trend is reflected in the buzzword: all-in-one. Individual solutions are becoming less and less important, users want to manage their entire work processes in one software. Numerous CRM solutions, too 1Tool, therefore rely on the combination of different systems and integrate functions from ERP, accounting or applicant systems into the CRM software.
The term "Internet of Things" can also be mentioned in this context. Because never before have more people been connected to the most diverse end devices as they are today. And CRM solutions also take advantage of this. These connect to the devices and combine the digitally collected data in one system. This opens up completely new opportunities for companies to address customers personally.
3.) Mobile CRM
The optimal display of websites on mobile phones and other mobile devices is basically nothing new. However, in 2016 this trend will be further expanded and CRM systems are increasingly relying on mobile use. This means that the CRM solutions are ready for use while on the go and enable a much more flexible way of working. The keyword here is: real-time data, i.e. data that is synchronized in real time in the software. In this way, all employees are always kept up to date and can add new information at the touch of a button immediately after customer appointments.
However, mobile CRM is not only reflected in the optimal mobile adaptation of the systems, but also in the provision of our own CRM apps to make the use of the software even easier.
4.) Vertical CRM for industry-specific solutions
Regardless of whether it is the pharmaceutical industry, financing or real estate sector - each sector has special characteristics and, above all, challenges. And so that these can be handled in the best possible way, the trend in 2016 is towards vertical CRM. In contrast to conventional CRM solutions, vertical systems offer functions and features individually tailored to the respective industry. Not only can work be made much more efficient, Vertical CRM also supports the increased development of industry-specific know-how in the company.
5.) Cloud-based CRM
According to Microsoft, by 2016 around 50% of all CRM solutions will be cloud-based. The trend is rising – by 2018 this number is even expected to increase to 62%. This puts an end to complicated software installations and maintenance work carried out by in-house IT professionals. Cloud-based CRM solutions can be used in the simplest way via the browser and can therefore also be used independently of time and location. All that is required is internet access. In addition to being easy to use, cloud systems also offer more security and are a more cost-effective option, even for small and medium-sized businesses.
6.) Collaborative CRM
Another trend in 2016 is called Collaborative CRM. The most important components: more transparent work processes and more effective communication. Cross-departmental CRM solutions should ensure improved cooperation both within the company and with external partners. The boundaries between departments such as marketing, sales and project management are blurring and thus enable holistic and harmonious processing of the respective customer.
7.) User-friendly CRM
With the last trend, we also speak of a so-called "Easy CRM". In 2016 everything will be done to make CRM solutions as user-friendly as possible. Usability is usually the main criterion for purchasing CRM software. The system should usually be easy to implement and can be integrated into the company without a great deal of training. Many CRM solutions, like 1Tool, therefore shine with their clear user interface, which can be operated intuitively.
Are you interested in a modern CRM solution? Then learn ours 1Tool Get to know the software and let our experts advise you personally!