CRM software has become indispensable in many companies these days. And yet the full potential of such a system is not always exploited. The use of CRM software in companies is often limited to the marketing, sales and customer service departments. However, many modern softwares, as well 1Tool, contain many other smart functions, so that other areas of a company also benefit from the digitization of their activities.
So let's take a look together at the question of what advantages CRM software brings to the various departments.
Marketing, Sales & Customer Service
Let's start with the classic areas. Marketing, sales and customer service are all in direct contact with customers - the use of CRM software is therefore indispensable if you as a company want to interact with customers in a more targeted manner and achieve better support and stronger customer loyalty.
In marketing, your employees use CRM software for simple customer selection. Intelligent filter functions help to address the right target group and to provide them with suitable content. Be it via newsletter or SMS message, a CRM software like 1Tool bundles all of your customers' information in a central location and enables targeted mailings, for example based on services already purchased, events attended and much more. In addition, the success of your campaigns can be measured at the push of a button - click numbers, opening rates, bounce rates, etc. are automatically evaluated and are available at the push of a button.
In sales, CRM software makes it easier to manage and support customers and leads. This ranges from the planning and follow-up of appointments to needs-based offers. In addition, forecasts and other reports provide an all-round overview of sales figures, promising industries and customer segments, sales targets for individual sales employees and evaluations of the most successful products and services.
Customer service employees can respond to inquiries more quickly thanks to the use of CRM software. The entire customer history is available at the push of a button - this means that needs can be identified more quickly, you know which services have already been provided for the customer, who the responsible project manager is and much more. This saves a lot of time when solving a problem and the customer is also much happier if he doesn't have to explain his situation over and over again.
CEO
Thanks to CRM software, management retains an overall view of the company. Results from individual departments can be evaluated at the push of a button - from sales figures to the progress of individual tasks. With 1Tool you also have a flexible system at your disposal with which you can individually design your dashboards yourself. As soon as you enter the system, you only see the data and key figures that are relevant to you. The achievement of company goals can be monitored and opportunities and risks can be easily identified. And 1Tool inspires with so many more functions: Announcements that appear for every employee in the system at the push of a button, an authorization system with which access and roles of employees can be easily controlled and much more.
HR management
Employees in human resources use CRM software to manage the data of existing employees as well as the CVs and qualifications of applicants. If new employees are wanted, suitable candidates for the advertised position can be found in a matter of seconds using the filter system from 1Tool find. In addition, CRM software makes it easy to check working hours, overtime and open vacation days. The entire HR work thus becomes more efficient and creates more trust and a stronger business relationship with the employees.
IT
The IT department gains more time for other important activities when using so-called low-code or no-code software. This means that system settings can be easily made by any employee without a technical background. Colleagues from other departments are no longer dependent on the IT department when it comes to creating new fields or making certain changes. In addition, the effort involved in the implementation itself is significantly lower - customers, suppliers, partners and the like can be imported into the system in a matter of seconds via an Excel list.
Procurement
In purchasing, CRM software can be used to manage the contact details of all suppliers and cooperation partners, as well as to easily compare the offers of several providers. Appointments can also be planned at the touch of a button and seamlessly documented directly on site. Increased efficiency and optimization of supply chains included.
We're sure: 1Tool will also take your business to the next level!
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