Analytical CRM

Operational measures are recorded and serve to enrich valuable customer data. The CRM analysis creates a so-called control loop that ensures optimal customer knowledge over the entire customer life cycle and thus enables the company to be strategically aligned to the needs and requirements of the customers.

Analytical CRM in sales

1Tool CRM Analysis gives you the opportunity to evaluate your sales activities at the touch of a button. Thanks to extensive product reports, you can see the preferences of your customers at a glance and can push them with additional marketing measures or carry out targeted cross-selling.

The graphical evaluations of the CRM software include the analysis of your products as well as product categories according to turnover and number. The analytical CRM not only enables the adjustment and optimization of sales activities, you also benefit from improved category management and the creation of innovations or new products.

Analytical CRM in Marketing

It also serves in marketing 1Tool CRM analysis of identifying customer reactions and their interests. Clearly prepared newsletter statistics give you a basic insight into the reading behavior of your target groups. Which mail clients are mainly used by your recipients? How often were the various links in the newsletter clicked? – the analytical CRM of 1Tool tell you! And thanks to further assignment of your readers to individually defined distribution lists, target group-oriented follow-up mailings and marketing campaigns can be planned in no time at all.