1Tool x Ricola
Mobile order entry for successful pharmacy sales
Ricola throat and cough drops by MARVECS GmbH
1
+
Sales people who 1Tool use daily for orders in pharmacies
1
Orders recorded within the first month of implementation
0
%
Less effort for submitting offers & other administrative tasks
The customer
About MARVECS GmbH
As a leading sales and marketing partner in the healthcare industry, MARVECS took over the field service for pharmacies for Ricola in April 2023. The aim is to advise pharmacies more comprehensively and in a more targeted manner and thus develop Ricola into the long-term market leader in the cough drops segment in the pharmacy channel.
Industry: Management consultancy
Location: Germany
Key Features: Orders/Offers
Innovation meets success: Process orders mobile & professionally!
Hintergrund:
As a result of the Covid-19 pandemic, Ricola recorded a sharp decline in sales, especially in the pharmacy channel, due to the lack of a cold season in 2020/21. In addition, the presence of Ricola products in pharmacies was limited, which reduced visibility and thus reduced consumer incentives to buy. As of April 2023, Ricola's pharmacy sales should be restructured and the German pharmacy landscape should be completely realigned. In cooperation with MARVECS GmbH, the decision was made to set up a separate, national Ricola sales team for optimal support of stationary pharmacies, pharmacy wholesalers, etc.
In order to be able to implement Ricola's new sales strategy in the best possible way, MARVECS GmbH was looking for an intelligent software solution that would allow the pharmacy orders to be recorded directly on site and sales performance to be tracked at a glance. The main focus when selecting the system was particularly on the options for optimal customer support and efficient order processing.
Solution:
With 1Tool MARVECS GmbH implemented mobile order entry, with which the sales staff can now create orders directly at the pharmacies on site via smartphone or tablet - without delays or paperwork. The offer can then be immediately checked, corrected and signed digitally on the mobile device by the customer. Finally, all orders are clearly laid out in the system so that all responsible persons have an up-to-date overview at all times.
Thanks to the direct link to the product warehouse of the parcel service DHL, the MARVECS sales staff can call up real-time information at the touch of a button and give the pharmacies immediate information about the availability of Ricola products and any delivery times. If the goods are not required immediately, a desired delivery date can also be set together with the pharmacy. As soon as an order is in the system, it is sent directly to DHL, where a delivery note for shipping the goods is generated from the offer with one click. After the goods have been successfully delivered to the pharmacy by DHL 1Tool automatically changes the status of the order to "Delivered", so that the invoicing process can also be fully automated.
Another feature of 1Tool, which is used at MARVECS, provides the so-called contact map that was specially expanded for Ricola's sales process. This allows the routes of the field staff to the pharmacies to be optimally planned around their opening hours, so that the entire working day can be organized efficiently.
Result:
With the introduction of mobile order entry from 1Tool MARVECS GmbH managed to streamline sales team activities, increase efficiency and increase customer satisfaction. The sales staff experienced a significant reduction in administrative tasks, leaving more time for customer contact and sales promotion.
The intelligent software solution from 1Tool also ensures that manual errors are avoided, resulting in faster order processing. The possibility for the customer to check the offer immediately, change it if necessary and sign it directly on the mobile device saves valuable time and significantly speeds up the order creation process. The use of the route planner also supports the increase in productivity, so that sales tours with several customer visits on one day can be planned optimally and travel costs and time in traffic can be reduced.
Thanks to the availability of real-time information and direct order processing with the parcel deliverer, including automated delivery note and invoice creation, the company was ultimately able to streamline its processes, increase productivity and already increase sales of Ricola throat and cough drops in the German pharmacy landscape.
“ As a cross-industry solution, the mobile order entry of 1Tool ideal for use in the pharmaceutical industry. With real-time data and seamless on-site order processing, the powerful sales solution has enabled us to optimize processes, improve customer experience and boost sales of Ricola throat drops and cough drops in pharmacies over the long term.”
– Anja Serra, Director Finance & Human Resources MARVECS GmbH
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