New customer acquisition in CRM

Optimal customer approach using an acquisition database

A well thought-out acquisition strategy coupled with the use of professional CRM software gives you unimagined possibilities in addressing potential customers. The acquisition of new customers with CRM includes both marketing and sales activities, which can be planned and controlled at the push of a button using a comprehensive acquisition database.

Whether it's telephone acquisition, direct mail or e-mail marketing campaigns - there are many ways in which you can address new customers. However, the focus of new customer acquisition with CRM should always be the collection of relevant customer data and thus the creation of a detailed database. With a successfully integrated CRM system, you prevent unstructured data storage in various folders and files and ensure a clear and uniform structure of contact data. The information about leads can be entered into the acquisition database manually, but also automatically via interfaces - for example by integrating a form into the website. Based on the contact profiles of your new customers, you are able to individually support potential customers and convert them into actual buyers.

New customer acquisition - One database for all departments

At the push of a button, you have information about previous communication with leads, their interests or agreed appointments in the 1Tool CRM database ready. This not only offers the possibility of a personal approach, but also improves internal cooperation within the company. The entire workflow, from entering data and sending out newsletters to follow-up campaigns over the phone, can be carried out every single step directly from the acquisition database. This means that the roles in new customer acquisition with CRM are clearly defined among employees. In addition, notes on contacts can be left within the acquisition database at the push of a button or important tasks can be assigned to colleagues.

Furthermore, the database for acquisition is also suitable for tracking and determining the status and potential of each individual lead. Priorities can be set very easily and valuable time can be planned for the really promising new customers.